Gen Z are officially the UKโs gym generation
One in six Gen Zers now subscribe to a gym membership in the UK. A desire for physical fitness isnโt the only reason why. Guinness or gains? More young people are choosing the latter than youโd expect. A record 11.5 million people aged 16 and over are now subscribed to a...
Current in Gen Z
Up to 80% of Gen Z believe in conspiracy theories
A new study suggests that most of Gen Z believe in conspiracy theories, with almost half actively spreading and sharing them on social media.ย Who doesnโt love a fun conspiracy theory?ย For as long as the internet has been a thing, conspiracy theories and alternative explanations to major world events have...
How Gen Zโs eating habits are redefining luxury
The unlikely gastronomic trends of todayโs youth are transforming the food industry โย one briney, garlicky, pantry item at a time.ย If each decade was defined by a food item, the past few years would follow a chronology something like this: avocado on toast in the early 2000s, kale chips and...
How can Gen Z be transparent about use of AI in the workplace
How Can Gen Z Discuss Their Use of AI Tools with Managers to Ensure Transparency and Trust at Work? I love the intention behind this question: recognizing that using AI could be a concern and that the best way to address it is through open discussion. First, donโt assume your manager...
Gen Z are changing the way we think about charity
New studies show that those under the age of 28 are almost twice as charitable as Gen X and Baby Boomers, despite having significantly less disposable income. With traditional outlets like Comic Relief seeing a nosedive in viewership, Gen Z are seemingly transforming the way they give back. Plus,...
Gen Z prefer influencer content over traditional TV and film
A new study shows that young people are favouring social media content over traditional programming, which could be problematic for streaming services in the future. Gen Z choose to watch influencers and creator-driven content via social media apps like Instagram and TikTok, rather than opting for traditional TV on...
Why Gen Z are โsocial searchingโ instead of Googling
Reports show that young people are using search engines differently to their parents, opting to trust TikTok and Instagram recommendations directly sent from friends over Google. SEO experts should take note. If youโre a millennial or older Gen Zer, youโve probably spent most of your time on the internet โGooglingโ anything you may want to know. Itโs been the standard practice for well over two decades at this point. However,...
Is Gen Z finally romanticising millennial culture?
As the cyclical conveyer belt of internet trends could have predicted, Gen Z are now obsessed with the generation they fought so hard to shun. But as romanticised images of the early 2010s crop up on social media, is there any truth to these rose-tinted glasses?ย Gen Z has gleefully mocked millennial culture for the past decade, transforming social media into a slightly terrifying space for anyone over the age...
Why brands must become โlighthousesโ for Gen Z skillsets
As the gig economy, hybrid working and entrepreneurship continue to surge in popularity with Gen Zers and students, brands will need to fill the gap that education is failing to address if they want to ensure long-term loyalty. Plus, the second-hand clothing market is set to grow and new Netflix show explores toxic Gen Z echo chambers. Remember the beginning of the pandemic, five years ago? Though it may not seem...
Gen Z and the masterful art of โtaskmaskingโ
Welcome to the latest edition of The Gen Zer. This week, weโre looking at the apparent rise of โtaskmaskingโ in the work place and its ramifications for the hybrid office lifestyle. Plus, young people are using AI in schools to help them with coursework and the nuances of the LGBTQ+ community continue to be ignored in research and surveys. When the intensity of the pandemic first began to subside...
