Current in Gen Z

Gen Z are backing intellectual growth

Gen Z are backing intellectual growth

Being chronically online in the age of AI fatigue has us all fearing for our brains. But it’s also pushing a movement of intellectualism and academic stimulation amongst Gen Z.  I divide my saved posts into folders on Instagram. Bar a few short-lived, overly aspirational extra-curriculars (cough, baking sourdough, cough),...

swipe
Study says Gen Z is all about sober sex

Study says Gen Z is all about sober sex

A ZipHealth survey suggests that Gen Z greatly prefer sober sex to drunken hookups. The stats give us an inkling as to why. Even the most extroverted among us have had extremely awkward post-coitus mornings. But the majority of Gen Zers are reportedly keen to do away with Dutch courage,...

Over 70% of Gen Z claim porn was their first introduction to sex

Over 70% of Gen Z claim porn was their first introduction to sex

A survey conducted by LADbible and ResearchBods has found that pornography serves as an educational tool for a large portion of Gen Z. Should we be concerned about the wider implications?  New research suggests that pornography has a significant impact on the sexual education of young people, especially Gen Zers between 15 and 25-years-old. A survey of 5,300 Gen Zers in the UK was conducted by LADBible and ResearchBods in...

By London, UK
Will AI change the value of human mentorship?

Will AI change the value of human mentorship?

As AI automates entry-level work, the way we learn on the job is shifting. Mentorship won't vanish, but its purpose is evolving into something far more human. I won't be out of a job, probably. AI won’t replace mentorship, but it will redefine it There’s a lot of talk about how AI will reshape entry-level work. But one thing feels clear to me: the more AI we use, the more human...

By Oxford, UK
Why Gen Z is leaving luxury fashion on the shelf

Why Gen Z is leaving luxury fashion on the shelf

High-end brands are failing to resonate with younger customers. What does this mean for the future of fashion?  For luxury fashion brands, Gen Z are a confusing bunch. They have money to spend (with many of their cohort approaching the latter end of their twenties, and a healthy bunch splurging on frivolities like bespoke tinned fish and £25 smoothies), exposure to brand mythologies, and a desire to express themselves through...

By Brighton, UK
Why are we watching everything with subtitles?

Why are we watching everything with subtitles?

The phenomenon of half-watching, half-listening is symptomatic of a broader degradation in our attention spans.  Streaming services have left us paralysed with choice when it comes to entertainment. Nowadays, deciding what to watch on TV can take hours – even longer if you’re compromising with a viewing partner. And when you do finally land on something everyone agrees with, there’s another battle to be won. Whether you’re an avid defender of closed...

By Brighton, UK