Why are Gen Z suddenly so invested in stocks?
Gen Z are trying to tame the volatile world of stocks to gain some agency over their own finances. Weirdly, it makes a lot of sense. Remember when ‘buying stocks’ was something your mate’s dad did after three pints and a shit week at the bookies? Well Gen Z has...
Current in Gen Z
Gen Zers must get AI literate for CVs and LinkedIn
How should Gen Z navigate the pressure to appear 'AI-literate' on CVs or LinkedIn when many still feel under trained or unsure where to start? The pressure to appear "AI-literate" on your CV and LinkedIn is real, but actually very few people are truly experts yet. The technology is so...
Is Gen Z the rejection generation?
From job applications to dating apps, rejection has become a defining experience of modern young adulthood – but is it shaping resilience, or just burning us out? Whether it’s delivered by a cold recruiter email, a reluctant date in a dimly lit bar, or the ‘seen’ label beneath an unanswered text...
Are young people really reading more?
Popular bookshop chain Waterstones claims young people are turning to books more than ever. Is this a sign of gen Z’s growing disillusionment with the digital world? According to CEO James Daunt, Waterstone’s – the popular British bookstore chain – has seen sales up 5% in the past year. As a result,...
The Gen Z innovator changing lives across Africa, Elly Savatia
Across Africa, thousands of deaf individuals remain at a disadvantage when it comes to accessing education, healthcare, and work - simply because no tool exists to enable them to communicate. But a young Kenyan entrepreneur is demonstrating that locally-made technology can change that paradigm. Globally, according to the Burgeon...
New Gen Z terms including ‘skibidi’ added to Cambridge Dictionary
More than 6,000 new words have been added to the Cambridge Dictionary this year, including colloquial terms often used by Gen Zers on social media. New slang terms adopted by Gen Z on social media have officially been added to the Cambridge Dictionary, including phrases such as ‘skibidi,’ ‘tradwife’...
Gen Z are taking ‘situationship sabbaticals’
Nobody wants to be single forever, but Gen Z are weighing up the pros & cons and many have decided to take a ‘situationship sabbatical’. If you’ve recently realised that modern dating is essentially unpaid emotional labour with expensive cocktails, you may already be on a situationship sabbatical. It’s the hot new trend where Gen Z singles simply stop. Stop swiping, stop replying, and stop pretending to be interested in someone’s...
Are Gen Z ageing faster than their parents?
Gen Z are known for tempering harmful habits like drinking or smoking, but are they destined to age poorly anyway? If you’re chronically online, you’ll have seen self-deprecating videos from Gen Zers talking about how they’re ageing worse than millennials, but is there any genuine credibility behind the jokes about receding hairlines? There might just be. Experts are increasingly warning of a ‘generational health drift,’ in which future cohorts may have...
Is our obsession with the gym making us boring?
Wellness culture has turned exercise into a personality, as young people trade in joy, spontaneity, and a social life for punishing self-optimisation. We’re living through a fitness fever dream. Scroll any social feed and you’ll see it: a never-ending carousel of cold plunges and step counts. For many young people, the gym has become a temple where workouts are both religious rituals and social performances. We might be physically fitter...
Gen Z are serious about 6pm dinner
Gen Z has always been less chaotic than social media would have you believe, and the cohort’s penchant for 6pm dinner proves it. In a lot of ways, Gen Zers are unapologetically square. They’re having less sex than millennials, they’re gymming or running more often, and they’re moderating drink and drugs more consciously. They’re also sat at the dining table ready to munch and glug as early as 6pm. For a generation perpetually...
