Current in Gen Z

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Gen Z are serious about 6pm dinner

Gen Z are serious about 6pm dinner

Gen Z has always been less chaotic than social media would have you believe, and the cohort’s penchant for 6pm dinner proves it. In a lot of ways, Gen Zers are unapologetically square. They’re having less sex than millennials, they’re gymming or running more often, and they’re moderating drink and drugs...

Survey suggests up to 25% of Gen Z students regret college

Survey suggests up to 25% of Gen Z students regret college

New research by ResumeGenius indicates that up to 1 in 4 students regret going to college or wish they had prioritised more stable and lucrative fields of work. The clock might be ticking for universities, at least according to a new survey conducted by ResumeGenius. 1,000 full-time Gen Z workers across the US were asked about their opinions on college degrees and whether they would do things differently if...

By Bristol, UK
Gen Z are ‘soft saving’ for the future

Gen Z are ‘soft saving’ for the future

Gen Z enjoy splashing cash on travel and novel experiences more than their elders, but there’s a wealth of planning behind it all that ensures the savings pot isn’t empty. The holiday season is entering peak times, and that means you won’t be able to move on Insta for stories of plane wings, small plates, and ocean vistas. The inevitable pang of FOMO is largely sponsored by Gen Z, a generation...

By London, UK
The niche supermarket is the new mecca of luxury

The niche supermarket is the new mecca of luxury

Gen Z are redefining everyday spaces as indulgent outposts amidst a rising cost of living.  From bespoke suprettes and deli’s, to viral institutions like Erewhon and Daylesford, walking into a supermarket these days feels more like entering a wellness spa. Influencers sip $18 smoothies next to yoga instructors perusing adaptogenic mushrooms, while tote bags branded with minimalist serif fonts signal allegiance to the church of curated wellness. This is not just...

By Brighton, UK
Biohacking has emerged as a prominent Gen Z wellness trend

Biohacking has emerged as a prominent Gen Z wellness trend

What lengths are young people going to in pursuit of a healthier life?  The pursuit of wellness used to come in the form of a yoga class, a green smoothie, and maybe even a juice cleanse if you were feeling particularly radical. But for Gen Z, whose health anxieties are born from a perfect storm of pandemic trauma, climate dread, and relentless digital overstimulation, wellness has escalated into something...

By Brighton, UK