Current in Gen Z

A Gen Z love letter to the tiny ‘tini

A Gen Z love letter to the tiny ‘tini

A diminishing appetite for booze has ushered in a new, downsized, era for the cocktail.  It’s been reported for some time now that young people are drinking less. Our parent’s generation were privy to the 80s cocktail goldrush, whetted with Piña Coladas and Blue Lagoons. And millennials have held up...

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Is chasing a passion job financially irresponsible in 2026?

Is chasing a passion job financially irresponsible in 2026?

Is chasing a passion job financially irresponsible in 2026, or is there a way to do so without throwing caution to the wind? ‘Follow your passion’ is common, well-meant piece of careers advice that careers professionals often criticise for a few reasons:   It’s hard to know what your passion is, especially when you’re young. It’s often something that emerges over time.   It’s often not practical advice. Passions can be hard...

By Oxford, UK
Opinion – is my generation ditching marriage?

Opinion – is my generation ditching marriage?

Less 20-somethings are getting married today than ever. As Gen Z ditches wedding rings, it begs the question: what has changed? There’s little I love more than the sweet sound of an orchestra playing a doting love song, as a couple makes it down the aisle, ready to make the ultimate commitment and say: ‘I do’. Yet nowadays, it seems like my generation is more inclined to say ‘I don't’...

By New York City, US
How McDonald’s marketing misfired

How McDonald’s marketing misfired

McDonald’s CEO, Chris Zempczinski, was mocked last week for ‘eating’ a new Big Arch burger weirdly and referring to it as a ‘product.’ His behaviour and the ensuing backlash demonstrated a fundamental, widening disconnect between corporate types and the average consumer. So…we’re guessing you’ve probably seen McDonald’s CEO, Chris Zempczinski, awkwardly ‘biting’ into the new Big Arch burger by now, right? If you haven’t, we covered it this week, taking...

By London, UK
Wuthering Heights yearning feels out of step with Gen Z dating

Wuthering Heights yearning feels out of step with Gen Z dating

The vast criticism for Emerald Fennel’s 'adaptation' of Emily Brontë’s classic novel Wuthering Heights began before the feature film had even darkened screens in full.  From the white-washed or otherwise clumsily racially-stereotyped casting choices, to the soy-boyification of Heathcliffe - the Byronic hero(?) - the one thing the trailer promised us was an almost complete departure from what the middle Bronte sister originally intended.  On this point at least, audiences...

By Manchester, UK