Should I keep my side hustle a secret from management?
βShould I tell my manager about my creative side hustle, or will they assume Iβm not focused on my main job?β Itβs a good question, and one thatβs ever more relevant as folks take on side-hustles. I think thereβs a three-step process to assessing if telling your line manager is...
Current in Gen Z
How to stay motivated and set professional goals for the year ahead?
Staying motivated can be tough at work. When youβre in education there's regular feedback, fresh objectives, a higher purpose (your development) and an end in sight (graduation). You have a ready-made community (your friends) and people around you who really care about your success (teachers, lecturers, parents). All of this is...
Gen Z are reading more than youβd think
Despite AI fearmongering and negative social media narratives, Gen Z might be reading more than youβd think βΒ albeit in untraditional ways.Β If youβre searching for stats on Gen Z reading habits, the results are often confusing. One report suggests young people are giving up on books βΒ deeming them a...
New report suggests Gen Z are losing faith in the internet
A new survey by Ofcom has found that those aged 18-34 are becoming increasingly disillusioned with the internet, regarding it as detrimental for their mental health and society at large. It looks as though young people may be less enthusiastic about the internet and its wider consequences than older...
Itβs a Wrap(ped): analysing Spotifyβs Gen Z success
Spotify Wrapped 2025 is out, baby. The streaming platformβs synopsis of our yearly listening habits has become a cultural staple, boosting the brandβs reach and engagement with Gen Z across social media. Spotify Wrapped is here, folks. Weβre sure that youβre most likely aware of Spotifyβs extremely popular end-of-year round-up of...
New UK report urges NHS support to improve Gen Z health
Despite drinking less and having a greater interest in fitness, Gen Z still faces worsening mental health, increasing obesity rates and dwindling resources for various disabilities. Experts warn that they could risk being left behind. A new report by The Kingβs Fund warns that the government must do more to...
Could Millennials and Gen Z save the cruise industry?
Gen Z and millennials now make up almost 50% of cruise guests. The industry has noticed and is tailoring its experiences and marketing to maintain the post-pandemic rebound. The word cruise once conjured images of naff buffet halls, a struggling cabaret singer, and pensioners cooking in the sun out on deck. Yet the data shows the tide may be turning, generationally speaking. Millennials now account for as much as 22% of...
Esther Akpovi is leading Nigeriaβs youth to governance
For a long period, hierarchy and tradition has been foundational to politics. Now, a new generation has come to change the rules about what it means to be a leader; they're younger, connected and, pressing the boundaries of the norm. Esther Akpovi, newly inducted as Deputy Speaker of the FCT-Abuja Youth Parliament (2025β2027), is leading this change. With a life story that bridges Europe and Africa, she is presenting a...
Gen Z are backing intellectual growth
Being chronically online in the age of AI fatigue has us all fearing for our brains. But itβs also pushing a movement of intellectualism and academic stimulation amongst Gen Z.Β I divide my saved posts into folders on Instagram. Bar a few short-lived, overly aspirational extra-curriculars (cough, baking sourdough, cough), these have remained the same since I saving posts became an in-app feature. Outfit inspiration, books, recipes βΒ the usual suspects. But...
Study says seasonal fatigue for Gen Z kicks in now
Research commissioned by OnePlus says that the end of year rush creates a lull in Gen Z relationships. Ten percent admitted to falling asleep on dates, and eight percent claims to have nodded off during sex. Tis the season to feel burnout, fa-la-la-la-la. A new Gen Z analysis, conducted by tech company OnePlus ahead of its smartphone rollout, supports claims that the beginning of the festive period marks the commencement...
