Current in Gen Z

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Why Gen Z are ‘social searching’ instead of Googling

Why Gen Z are ‘social searching’ instead of Googling

Reports show that young people are using search engines differently to their parents, opting to trust TikTok and Instagram recommendations directly sent from friends over Google. SEO experts should take note. If you’re a millennial or older Gen Zer, you’ve probably spent most of your time on the internet ‘Googling’ anything you may want to know. It’s been the standard practice for well over two decades at this point. However,...

By Bristol, UK
Is Gen Z finally romanticising millennial culture?

Is Gen Z finally romanticising millennial culture?

As the cyclical conveyer belt of internet trends could have predicted, Gen Z are now obsessed with the generation they fought so hard to shun. But as romanticised images of the early 2010s crop up on social media, is there any truth to these rose-tinted glasses?  Gen Z has gleefully mocked millennial culture for the past decade, transforming social media into a slightly terrifying space for anyone over the age...

By Brighton, UK
Why brands must become ‘lighthouses’ for Gen Z skillsets

Why brands must become ‘lighthouses’ for Gen Z skillsets

As the gig economy, hybrid working and entrepreneurship continue to surge in popularity with Gen Zers and students, brands will need to fill the gap that education is failing to address if they want to ensure long-term loyalty. Plus, the second-hand clothing market is set to grow and new Netflix show explores toxic Gen Z echo chambers. Remember the beginning of the pandemic, five years ago? Though it may not seem...

By London, UK
Gen Z and the masterful art of ‘taskmasking’

Gen Z and the masterful art of ‘taskmasking’

Welcome to the latest edition of The Gen Zer. This week, we’re looking at the apparent rise of ‘taskmasking’ in the work place and its ramifications for the hybrid office lifestyle. Plus, young people are using AI in schools to help them with coursework and the nuances of the LGBTQ+ community continue to be ignored in research and surveys. When the intensity of the pandemic first began to subside...

By London, UK