Gen Z don’t know how to feel about perfume in public
Is spraying in shared spaces a cardinal sin? I love perfume. Personal fragrance, scent, whatever you want to call it; giving myself a spritz of luxurious notes is what keeps my heart beating. No more so than during winter when, let’s face it, there’s little else to brighten up a...
Current in Gen Z
Study says Gen Z are ‘job hopping’ and ‘income stacking’ to avoid risk
While our parents may have willingly climbed the corporate ladder, Gen Z evidently feels safer by having multiple paid gigs on the go at once. Much is made of the terms ‘slow quitting’ and ‘task masking’, but attempting to look busy in the workplace while your investment ebbs away certainly...
Study says Gen Z is all about sober sex
A ZipHealth survey suggests that Gen Z greatly prefer sober sex to drunken hookups. The stats give us an inkling as to why. Even the most extroverted among us have had extremely awkward post-coitus mornings. But the majority of Gen Zers are reportedly keen to do away with Dutch courage,...
Over 70% of Gen Z claim porn was their first introduction to sex
A survey conducted by LADbible and ResearchBods has found that pornography serves as an educational tool for a large portion of Gen Z. Should we be concerned about the wider implications? New research suggests that pornography has a significant impact on the sexual education of young people, especially Gen Zers...
Will AI change the value of human mentorship?
As AI automates entry-level work, the way we learn on the job is shifting. Mentorship won't vanish, but its purpose is evolving into something far more human. I won't be out of a job, probably. AI won’t replace mentorship, but it will redefine it There’s a lot of talk about how...
Why Gen Z is leaving luxury fashion on the shelf
High-end brands are failing to resonate with younger customers. What does this mean for the future of fashion? For luxury fashion brands, Gen Z are a confusing bunch. They have money to spend (with many of their cohort approaching the latter end of their twenties, and a healthy bunch splurging...
Why are we watching everything with subtitles?
The phenomenon of half-watching, half-listening is symptomatic of a broader degradation in our attention spans. Streaming services have left us paralysed with choice when it comes to entertainment. Nowadays, deciding what to watch on TV can take hours – even longer if you’re compromising with a viewing partner. And when you do finally land on something everyone agrees with, there’s another battle to be won. Whether you’re an avid defender of closed...
Opinion – can we reject hustle culture without losing our jobs?
The media still treats Gen Z like a species to be decoded, and one of the last surviving myths about us is that we’re masters at setting professional boundaries. So, am I a failed Gen Z, or is dismissing hustle culture more complicated in reality? Honestly, I still feel guilty when I don’t overwork. Hustle culture is a modern work mentality that glorifies productivity, one that everyone assumes every single...
Gen Z are getting stingy with their data
Gen Zers are making incremental life changes to ensure less private online data is handed out willy-nilly. It seems we take a ‘soft’ approach to rejecting everything now, and this is no different. It’s far from a generation-wide movement, but there are several big indicators that young people are getting fed up of Big Tech stalking our every movement. A few simple life changes, akin to kicking fresh dirt over...
Gen Z like their love with a small price tag
According to a new survey, young people are spending very little on dating – if anything at all. If you thought the pandemic was the only thing forcing us to stay at home, think again. These days there’s plenty to keep Gen Z off the dating scene – but the main culprit for their waning engagement with romance is money. According to Bank of America, young people aren’t just cutting back on...
