How Miu Miu are winning with Gen Z
it girls, lit girls & emma chamberlain Welcome to the latest edition of The Gen Zer. This week, we discuss the fashion brand’s winning relationship with Gen Z, as well as self-compassion amongst young people, our attitude to car culture, and more . . . Prada’s little sister has been cashing in...
Current in Gen Z
What do Gen Zers think of Kamala Harris?
From Swifties to Brat Summer and the latest polling Welcome to the latest edition of The Gen Zer. This week, we discuss Gen Z’s views on the upcoming US election. We also take a look at ‘underconsumption core’, Gen Z’s dislike for overhyped sightseeing, and more . . . No generation is...
Do Gen Zers care about the truth online?
On our Gen Z insights column, we discuss a recent study by Google and take a look at the rental crisis, brat summer, Gen Z-led protests in Kenya and more. Do Gen Zers care about the truth? A newly released study by some of the folks at Google found that Gen...
Gen Z want green jobs but don’t know how to get them
60% of Gen Z workers are reportedly keen to launch their green career in the next 5 years, but less than 20% have any idea about where to begin. Existential dread about the state of the climate is part and parcel of being a Gen Zer, but many of us...
Question – What other courses should I take to get into UI/UX?
Wondering what other qualifications could help boost your career prospects in UI and UX work? Our career coach offers up some tips to get you started. Question: Are there any courses or certificates I should be taking to help my path into UI/UX as a teenager? – Hima, Gurugram There...
Work and school found to be central to Gen Z happiness
A new survey has found that professional and educational fulfilment are a driving force behind Gen Z’s happiness levels. But they’re still statistically the ‘least happy’ generation overall. A new poll has revealed the primary source of happiness for Gen Z. The answer may surprise you. According to Gallup, at...
Question – What types of careers are available in advertising?
Wondering how an advertising agency works? Our career coach gives a rundown on the ins and outs of agency life, with specifics on each type of role you can expect. Question: How many different career paths are around in advertising? I like the idea of working at an agency, but I don’t know what to aim for or what degree I should apply for? (Aimée, Cardiff) Navigating the advertising industry's...
Spotify testing freemium e-learning video courses
E-learning video courses are Spotify’s next offering as the service pushes for better subscriber retention and growth. Third parties like Skillshare and BBC Maestro are on board and a freemium model will generate new revenue – if people take to the idea. Remember when Spotify was purely a music streaming service? Those days are well and truly done. Diversifying business is the name of the game for Daniel Ek and co....
New study suggests Gen Z are welcoming ‘post-truth media age’
A large study into the UK’s media habits has found that Gen Z are less interested in traditional news outlets and more likely to opt for social media platforms, despite trusting their content less. Gen Zers are less likely to use traditional media outlets such as BBC News and The Guardian over TikTok, Instagram, and other social media platforms, a new study has found. In fact, young people are shunning...
Question – Do you need to be rich to start a business?
Wondering whether you need to be financially-backed and well connected to get your business ventures going? Our career coach gives some advice to help you get started. Question: Do I need to be rich and connected to start my own business? (Cameron, Phoenix) Absolutely not. Don’t let not being rich or connected put you off if you want to start your own business. There are plenty of stories of successful entrepreneurs who...
