Current in Gen Z

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Gen Z is healthy and boring

Gen Z is healthy and boring

are the kids having fun? Welcome to the latest edition of The Gen Zer. This week, we discuss health, fun and phone-use amongst young people. We also take a look at doom spending, PowerPoint parties, and more . . . Okay, I’ll admit — I wasn’t being entirely serious in the title....

Why are Gen Z workers so burnt out?

Why are Gen Z workers so burnt out?

Young people are experiencing high levels of stress more often than previous generations. What does this tell us about modern attitudes to work and wellness?  Reports of high stress levels among young professionals have become so frequent they hardly register as newsworthy. 98% of Gen Z workers report experiencing symptoms of burnout, with frontline workers facing some of the worst conditions. So what’s going wrong? And why does a...

By Brighton, UK
What is Jai Ho summer?

What is Jai Ho summer?

The latest Gen-Z internet trend is all about celebrating South Asian culture, without South Asians. You’d be forgiven for thinking 2024 was the summer of all this Brat. But the internet’s latest obsession isn’t just about wearing lurid green and smoking a packet of Marlboro Reds. This year, a new vibe has taken hold of the Gen-Z zeitgeist: Jai Ho Summer. And yes, that does refer to the 2008 Pussycat Dolls...

By Brighton, UK
Where in the UK is best for Northern creatives?

Where in the UK is best for Northern creatives?

Though creative brain drain has seen Northern graduates move South for years, Manchester now boasts more jobs per person than the UK’s capital – but is it affordable to live there? Already regarded as the powerhouse of the North thanks to its rich (literally) industrial history and iconic music scene, Manchester’s booming economy, exciting nightlife, and media links have recently put it on the map as a more manageable London. With...

By Manchester, UK
How Miu Miu are winning with Gen Z

How Miu Miu are winning with Gen Z

it girls, lit girls & emma chamberlain Welcome to the latest edition of The Gen Zer. This week, we discuss the fashion brand’s winning relationship with Gen Z, as well as self-compassion amongst young people, our attitude to car culture, and more . . . Prada’s little sister has been cashing in on the trends before they even happen. Miu Miu, which was founded in 1993 by Miuccia Prada as an offshoot...

By London, UK