How are brands marketing themselves to Gen Z in 2022?
TikTok, meme Tweets, and online raffles are all being used to appeal to a new generation of digitally native consumers. Hereβs a quick rundown of how brands are marketing themselves in 2022. Wondering how to get your business off the ground with Gen Z in 2022? With an energy crisis...
Current in Insights
Study finds Gen Z most apathetic about cybersecurity at work
A new research piece by services firm EY found that while young employees fully understand privacy breaches and potential threats, they largely arenβt fussed. Will businesses need to evolve their practices to cater to changing behaviours? Weβre all used to cybersecurity measures by now. You canβt browse the internet...
What should the aviation industry do to appeal to Gen Z?
Generation Z are quickly becoming a major focus in the consumer market. What should aviation companies do to keep up with the demands of an eco-conscious demographic? Thinking of travelling abroad this winter for a much-needed ski season? Planning a holiday in the sun for 2023? Perhaps youβve already...
Study finds Gen Z more likely to share salary information
A report from LinkedIn indicates that young people are more willing to discuss salary information with peers than older generations. Weβve all been subject to a money conversation at least once in our lifetimes. Whether itβs a discussion on bonuses or a heated debate over minimum wage, everyone is affected...
How is Gen Z redefining βwork hustleβ in 2022?
Almost two-thirds of young people have their sights set on launching a business, and just under half have multiple side projects and freelance opportunities, according to Microsoft. Itβs a result of stagnant wages and harder living conditions as goods become more expensive. If youβve spent any reasonable amount of...
Passionfruit aims to transform freelancing for Gen Z
While thereβs no shortage of freelancer apps out there, Passionfruit is aiming to transform the practice for Gen Z workers and professional employers. Peer mentorship programs are planned, and the platform will even help users manage their finances. Freelancers rejoice, you may soon have a one-stop shop to grow and...
New study says Gen Z would quit jobs instead of being unhappy
A new research piece by Randstad, published by Business Insider, says that young people would rather quit jobs and look elsewhere than remain in a position that makes them unhappy. The age of company loyalty is officially over, if it wasnβt already obvious. A new study by human resource consultancy firm Randstad has found that a majority of Gen Z employees would quit their current job rather than be unhappy....
Squid Game crypto currency scam shows the pitfalls of investing
A digital token based on the hit Netflix show Squid Game has lost 99.9% of its value overnight in a move experts are calling a βscamβ. It is an example of the potential dangers of digital investment, which continues to grow in popularity with Gen Z. Iβm sure that youβve watched the hit Netflix series Squid Game by now, a fictional drama that sees 600 financially desperate people compete against...
Understanding the highs and lows of au pair life
After 18 years of education, many young people want to travel the world. Becoming an au pair is the best way to see the wonders of Earth while maintaining a living β but is it the solution itβs made itself out to be? Feeling the pressure from the American education system, 19-year-old Edwina Koch set off to become an au pair for a family in Paris. βMoving to France seemed...
What should Gen Z know about managing money?
While itβs no secret that young people can find out pretty much anything via the internet and social media, itβs still worth knowing the basics when it comes to managing money. Hereβs the essentials to get you started. As a larger proportion of Gen Z enters the workforce, more of us are having to fully wrap our heads around managing money and understanding budgets. Weβve also taxes to think about, self-assessments,...
