Why agencies and brands are hiring influencers as business consultants
Agencies and brands are hiring influencers as traditional business consultants whose work is confidential, non-public and unattributable. Imagine walking into your boss's office, being told your 2025 targets are up and your budget is down, and to drop a revised plan on their desk by next week. This would normally...
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Does Gen Z smell better?
Gen Z are changing the fragrance industry Welcome to the latest edition of The Gen Zer. This week we discuss how Gen Z are changing the fragrance industry. (Smells like teen spirit, anyone?) We also take a look at how bars are trying to entice Gen Z out, a few things...
Gen Z loves a podcast
behind the podcast craze. Welcome to the latest edition of The Gen Zer. This week we dive into Gen Z’s love for a good podcast. We also cover health advice on TikTok, an unlikely Gen Z hero, and more . . . If you haven’t been hiding under a rock for the...
What the 2024 Labour conference meant for young people
It marks the first Labour conference in 14 years where the party is in government. Starmer and Co battled the awkward backdrop of free gifts as they discuss tackling sadness at school, managing hate crime, and other hot topics. So much for the honeymoon period… It seems Labour has thrown themselves...
Why is everything a vibe trend now?
it’s a tomato girl brat-but-very-demure glazed donut season y'all. Welcome to the latest edition of The Gen Zer. This week we take a look at the “vibe trends” that are seemingly everywhere at the moment. We also take a look at how celebs are boosting voter registration, controversy around the thumbs...
Dopamine Autumn
What’s trending this autumn? Welcome to the latest edition of The Gen Zer. This week, we take a look at Dopamine Autumn and the various trends that have been emerging recently, from YouTube’s New Wave to ‘dopamine menus’ on TikTok. Read on for more :) My colleague Sofia recently
The implications of Australia’s social media ban for young people
TikTok, Instagram, Twitch and Steam are some of the platforms to be banned for young people in Australia by the Albanese government. The Australian Prime Minister, Anthony Albanese, announced in mid-September that social media will be banned for minors. There will be an age verification trial conducted, as the first steps later in the year. This doesn’t come as a shock to the Australian youth, as there has been a ban...
Is accessible news making Gen Z narrow-minded?
With young people getting most of their news from social media, their political interests are being swayed by algorithms and a limited exposure to diverse perspectives. In recent years, the number of people for whom social media is their go-to news source has soared, with 44 per cent of 16 to 24-year-olds using Instagram for this very reason. These platforms – originally intended to...
The nolo generation: why are Gen Z ‘sober curious’?
from yolo to nolo, plus finding love in the supermarket & WFH Fridays. Welcome to the latest edition of The Gen Zer. This week, we take a look at the increasing demand (and supply) for no- and low-alcohol drinks. We also take a look at why TikTok has got Gen Zers finding love in the supermarket and the love for WFH Fridays. Read on for more . . . If you were...
Gen Z in the workplace
brat summer walks demurely into an office. Welcome to the latest edition of The Gen Zer. This week, we take a look at Gen Z in the workforce, from why we’re taking more sick days to whether we actually prefer remote working. We also discuss a win for Gen Z activists in South Korea, how Abercrombie has won back young people, and the reasons behind the growing split between young men...
