Gen Z and the rise of ‘bed rotting’ escapism
More young people than ever are spending excessive amounts of time in bed on their phones. It’s become known as ‘bed rotting’ and is a uniquely Gen Z and millennial phenomena. What’s causing this behaviour? We’re sure that you’ve likely heard of ‘bed rotting’ by now, the infamous lifestyle habit...
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UK ban on zero-hours contracts signals win for Gen Z workers
The UK’s Employment Rights Bill is set to ban zero-hour contracts in favour of guaranteed working hours. A major shift has hit employment law in the UK. Starmer’s Labour government has decided to ban what some may say are exploitative zero-hours contracts, extending protections to both directly employed and...
Are Gen Z content creators prioritising audience ownership?
With established platforms like TikTok facing heavy restrictions and seemingly random bans, more creators are seeking ownership over their audience and content. Could we see a return to personal domains? Could we be soon be seeing more Gen Zers creating websites and signing up for their own personal domains? While...
Gen Z is hitting the gym to regain some semblance of control
Whether it’s running clubs, gym memberships, or simply going outside for a walk, Gen Z are flocking to regular exercise regimes and healthy dieting. This pivot away from excess and booze could be a yearning for control and personal achievement in a world reluctant to provide opportunities for either. Do...
How do Gen Z really feel about the unstoppable rise of AI?
AI is now everywhere, with ChatGPT boasting over 800 million weekly active users. It is disrupting our creative processes, speeding up productivity and causing controversy the world over. Given that young people are set to inherit this changing work environment, how do they feel about it all? No matter...
Why Gen Z is ditching the 9-5 for micro-retirement
For some of Gen Z, the new career ladder means stepping off entirely. For most people, the idea of “retirement” is something that arrives after decades of work – a reward for staying the course, paying your dues, and submitting to the grind. But for Gen Z, a generation raised in...
Gen Z is done with legacy media
Research shows that Gen Z is avoiding traditional news due to an innate scepticism for the institutions delivering it. They also see the constant stream of negative content as being at loggerheads with a need to maintain good mental health. Legacy media is panicking, and rightly so. Blissful ignorance or doomscroll-induced anxiety? Pick your poison. Given how bleak a daily peruse through mainstream news has become, it genuinely feels like these...
New research suggests Gen Z most at risk of misinformation
A new global study by researchers at the University of Cambridge and UBC has found that ‘Gen Z, women, conservatives, and less-educated individuals’ are more likely to believe misinformation. This goes against many common ideas of younger people being more digitally native than their parents. New research indicates that Gen Z are the most susceptible to misinformation, contradicting assumptions that young people are more digitally savvy than older generations. A global...
How deep is the Gen Z manosphere rabbit hole?
The hit Netflix series ‘Adolescence’ highlights the dangers that can arise when social media use goes unchecked. It has sparked conversation and inspired politicians to start a dialogue, but does the show explore the realities of this uniquely Gen Z phenomena in enough detail? We’re sure that you’ve seen or at least heard of the popular Netflix series 'Adolescence’ by now. Loosely based on true crimes that have taken place...
Gen Z are officially the UK’s gym generation
One in six Gen Zers now subscribe to a gym membership in the UK. A desire for physical fitness isn’t the only reason why. Guinness or gains? More young people are choosing the latter than you’d expect. A record 11.5 million people aged 16 and over are now subscribed to a gym in the UK, according to UKActive’s latest report. The key demographic behind the boom, is Gen Z. This cohort...
