Study shows Gen Z less likely to discuss money worries
Research from Monzo shows young people are most likely to hide money worries when socialising. The cost-of-living crisis has affected many households in the UK. People are cutting back on essentials and prioritising how to spend their cash. One group affected by this are Gen Z. A new survey from digital bank...
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A beginner’s side hustle guide for introverted entrepreneurs
If at the end of a normal working day, the prospect of yet more formal interaction doesn’t appeal, here are some ways you can generate extra funds while keeping to yourself. It takes all sorts to make a world, but everyone deserves a chance to make bank. Side hustle is a...
Gen Z are spending more time on TikTok than any other app
Data by Measure Protocol has found that Gen Z spends the most time on TikTok compared to any other app. However, only 83% of teens use TikTok compared to 87% on Instagram. Here’s some news that is neither shocking nor surprising. Research by Measure Protocol has found that Gen Z...
Study says Gen Z have become loneliest generation
Despite assumptions that older generations are lonely, new research suggests young people struggle the most with feelings of isolation. Balancing between real and digital life has become increasingly tougher too, the study says. New research suggests that Generation Z are now the ‘loneliest generation’. It’s believed that the pandemic, lockdowns, an...
Survey finds one third of Gen Z avoiding retirement savings
Remember when retirement funds were a given? According to a new study, more Gen Zers are avoiding saving for old age and not thinking about their finances long-term. A new report from Bankrate says that 31% of Gen Z have not invested in their retirement savings over the last...
How should musicians and bands reach Gen Z listeners?
Young artists looking to make a splash in the music industry have their work cut out for them. In a hyper competitive, video centric market, it can be difficult to gain traction with Gen Z audiences. Trying to create buzz or hype around a musical act in 2022 is...
Everything you need to know about going freelance
More young people today are interested in going self-employed than ever before, but it’s not quite as simple as quitting your day job and lugging a laptop to Starbucks. Here’s a rundown of the essentials you need to know. Say you haven’t had an existential crisis over the few years and we’ll call you a liar. Left to our own devices throughout the majority of the pandemic, there’s been little else...
Nearly one in ten young people never intend to start working
New research suggests that Gen Z is losing hope in what they consider a ‘hostile labour market,’ after a poll found that nine per cent of respondents aged 18 to 24 do not plan on getting a job. Despite the assertions of Kim K and Molly-Mae, it turns out that close to one in ten young people never intend to start working. This is according to new...
74% of younger people want to switch jobs to build skills
A new study by Amazon has found that nearly three-quarters of Millennial and Gen Z employees are anticipating quitting their current job in order to build their individual skills elsewhere. Frustrated with your workplace? Wishing you could develop new skills to help in your career? Turns out you’re not alone. A new study released by Amazon has found that 74% of Millennial and Gen Z employees are ‘likely to...
How are brands marketing themselves to Gen Z in 2022?
TikTok, meme Tweets, and online raffles are all being used to appeal to a new generation of digitally native consumers. Here’s a quick rundown of how brands are marketing themselves in 2022. Wondering how to get your business off the ground with Gen Z in 2022? With an energy crisis on the way, international conflict, climate change, political turmoil, and a whole lot more, it can be hard to win...
