Nearly one in ten young people never intend to start working
New research suggests that Gen Z is losing hope in what they consider a βhostile labour market,β after a poll found that nine per cent of respondents aged 18 to 24 do not plan on getting a job. Β Despite the assertions of Kim K and Molly-Mae, it turns out...
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74% of younger people want to switch jobs to build skills
A new study by Amazon has found that nearly three-quarters of Millennial and Gen Z employees are anticipating quitting their current job in order to build their individual skills elsewhere. Frustrated with your workplace? Wishing you could develop new skills to help in your career? Turns out youβre not alone....
How are brands marketing themselves to Gen Z in 2022?
TikTok, meme Tweets, and online raffles are all being used to appeal to a new generation of digitally native consumers. Hereβs a quick rundown of how brands are marketing themselves in 2022. Wondering how to get your business off the ground with Gen Z in 2022? With an energy crisis...
Study finds Gen Z most apathetic about cybersecurity at work
A new research piece by services firm EY found that while young employees fully understand privacy breaches and potential threats, they largely arenβt fussed. Will businesses need to evolve their practices to cater to changing behaviours? Weβre all used to cybersecurity measures by now. You canβt browse the internet...
What should the aviation industry do to appeal to Gen Z?
Generation Z are quickly becoming a major focus in the consumer market. What should aviation companies do to keep up with the demands of an eco-conscious demographic? Thinking of travelling abroad this winter for a much-needed ski season? Planning a holiday in the sun for 2023? Perhaps youβve already...
Study finds Gen Z more likely to share salary information
A report from LinkedIn indicates that young people are more willing to discuss salary information with peers than older generations. Weβve all been subject to a money conversation at least once in our lifetimes. Whether itβs a discussion on bonuses or a heated debate over minimum wage, everyone is affected...
How is Gen Z redefining βwork hustleβ in 2022?
Almost two-thirds of young people have their sights set on launching a business, and just under half have multiple side projects and freelance opportunities, according to Microsoft. Itβs a result of stagnant wages and harder living conditions as goods become more expensive. If youβve spent any reasonable amount of time on TikTok, youβll probably have stumbled on at least a few millennial βhustleβ or βmoney makingβ videos that promote...
Passionfruit aims to transform freelancing for Gen Z
While thereβs no shortage of freelancer apps out there, Passionfruit is aiming to transform the practice for Gen Z workers and professional employers. Peer mentorship programs are planned, and the platform will even help users manage their finances. Freelancers rejoice, you may soon have a one-stop shop to grow and manage your independent empire. A London based start-up called Passionfruit is taking the concept of professional services websites like Fiverr and...
New study says Gen Z would quit jobs instead of being unhappy
A new research piece by Randstad, published by Business Insider, says that young people would rather quit jobs and look elsewhere than remain in a position that makes them unhappy. The age of company loyalty is officially over, if it wasnβt already obvious. A new study by human resource consultancy firm Randstad has found that a majority of Gen Z employees would quit their current job rather than be unhappy....
Squid Game crypto currency scam shows the pitfalls of investing
A digital token based on the hit Netflix show Squid Game has lost 99.9% of its value overnight in a move experts are calling a βscamβ. It is an example of the potential dangers of digital investment, which continues to grow in popularity with Gen Z. Iβm sure that youβve watched the hit Netflix series Squid Game by now, a fictional drama that sees 600 financially desperate people compete against...
