When do marketing campaigns cross a line?
Welcome to the latest edition of The Gen Zer. This week, we consider whether brands are overstepping the line in an attempt to resonate with younger audiences. Plus, we look at young people’s eating habits, their confusing sex lives, and dissatisfaction amongst NHS workers in the UK. Earlier this month,...
Current in Insights
UK’s first climate justice degree launched in Sussex
Sussex University has announced it will be bringing the first climate justice BA to the UK. Could this take the study of climate change nationwide? Breaking news: young people care a fair bit about the climate. That revelation, which is perhaps the least surprising you’ll hear this month, has finally culminated...
Are Gen Z phasing out the one night stand?
Is the decline in casual sex among Gen Z a sign of conservatism, or are young people simply seeking deeper connections? In the latest attempt to paint young people as far more wholesome (and dare I say boring) than their predecessors, a new report by The Times claims Gen...
What do Gen Z really think about the UK?
New research by The Times has found that Gen Z has remarkably different opinions on the UK than Millennials did twenty years ago. What’s causing the change and why? If you live in the UK, what are the first words that come to mind when I ask you to describe...
Gen Z has a love affair with digital nomadism
Welcome to the latest edition of The Gen Zer. This week’s newsletter delves into Gen Z's relatively newfound obsession with digital nomadism and quitting traditional corporate pathways. I’d be lying if I said I don’t fantasise about quitting my corporate job at least once a day. It’s February. It’s cold. It’s...
Why are Gen Z favouring dictatorships?
Welcome to the latest edition of The Gen Zer. This week, we look at the concerning approval of authoritarianism amongst young people and what it might mean for our future political spectrum. Plus, we dive into ‘micro-retirement,’ the power of language, and why Gen Z are all about spirituality. A...
The sauna is replacing the club
Gen-Z are turning to communal saunas in place of nights out. But what’s the appeal of these steamy hang-outs? Take a look at London’s social scene, and you’ll quickly realise that the nightclub is under threat. Well, the nightclub’s reign as an epicenter of youthful connection and sweaty camaraderie, anyway. It seems that in the clerb, we’re not all fam. Because everyone has left the club and headed for the sauna. Young...
Gen Z and the age of experiential marketing
Welcome to the latest edition of The Gen Zer. This week, we take a look at how brands are creating unique experiences to appeal to younger demographics. Plus, TikTok hosts a Trump inauguration party for influencers and new studies suggest Gen Z are burnt out at work. As any digital content manager is likely to tell you, successfully marketing your products to Gen Z can be an uphill battle. Thanks to the rise...
Are music festivals facing extinction?
With difficulty booking headliners and rising costs, music festivals face their toughest year yet. Music events are often signposts of our year. Memories with friends, seeing acts you’ve only dreamed of witnessing play live. These near-mythic gatherings of collective euphoria are a mainstay of modern culture. But they’re facing a crossroads. What used to promise a steady stream of sold-out tickets has become a risky operation littered with bureaucratic obstacles and...
A new generation is here
Welcome to the latest edition of The Gen Zer. This week’s newsletter is a quick guide to the generations, including the newest entrants to the scene. We also take a look at the pros of partying, the rise of ‘neijuan,’ and Gen Z’s surprising changing attitudes to work. Last week, the very first Gen Beta opened their eyes — at least, according to some estimations. There’s no centralised body that decides...
