Are venues doing enough for sober customers?
The rise of sober-curiosity amongst Gen Z is well documented, but are companies doing enough to cater for the shift? Since the pandemic, reports of sobriety amongst young people have been growing. In January almost half of Britain’s youth were said to be giving up alcohol altogether. Polling by...
Current in Insights
Understanding the latest Gen Z dating trend ‘relationship anarchy’
A new relationship style is emerging on dating apps that could help to tackle Gen Z loneliness. Called ‘relationship anarchy,’ this philosophy puts all connections we have with others on an equal playing field. Gen Zers are reportedly engaging in a new dating phenomena that could help curb loneliness...
Gen Z increasingly turning to ‘finfluencers’ for money advice
For stock trading, investment portfolios and savings advice, Gen Z are using social media platforms like LinkedIn and TikTok more than ever, which could have long-term ramifications for trading firms. According to new data, Gen Z are using social media for financial investment advice more than ever, gravitating toward...
The Gen Z lawyers and students reforming big law firms
The rigid and overtly traditional business of law is subtly being reshaped by Gen Z lawyers and law students. Billable hours and a culture of overworking are ebbing away in many organisations, as work-life balance and an emphasis on personability come into play. The business of law is serious for...
Gen Z and the rise of ‘bed rotting’ escapism
More young people than ever are spending excessive amounts of time in bed on their phones. It’s become known as ‘bed rotting’ and is a uniquely Gen Z and millennial phenomena. What’s causing this behaviour? We’re sure that you’ve likely heard of ‘bed rotting’ by now, the infamous lifestyle habit...
UK ban on zero-hours contracts signals win for Gen Z workers
The UK’s Employment Rights Bill is set to ban zero-hour contracts in favour of guaranteed working hours. A major shift has hit employment law in the UK. Starmer’s Labour government has decided to ban what some may say are exploitative zero-hours contracts, extending protections to both directly employed and...
Are Gen Z content creators prioritising audience ownership?
With established platforms like TikTok facing heavy restrictions and seemingly random bans, more creators are seeking ownership over their audience and content. Could we see a return to personal domains? Could we be soon be seeing more Gen Zers creating websites and signing up for their own personal domains? While many young people still use TikTok, Snapchat, Instagram and even Tumblr to create, post, consume and share content, more...
Gen Z is hitting the gym to regain some semblance of control
Whether it’s running clubs, gym memberships, or simply going outside for a walk, Gen Z are flocking to regular exercise regimes and healthy dieting. This pivot away from excess and booze could be a yearning for control and personal achievement in a world reluctant to provide opportunities for either. Do you go the gym every week? Are you part of the fitness movement sweeping Gen Z? If you’re a younger reader,...
How do Gen Z really feel about the unstoppable rise of AI?
AI is now everywhere, with ChatGPT boasting over 800 million weekly active users. It is disrupting our creative processes, speeding up productivity and causing controversy the world over. Given that young people are set to inherit this changing work environment, how do they feel about it all? No matter who you ask, everyone has an opinion on AI. When automated, prompt-based content generators initially launched, they were mostly gimmicky and...
Why Gen Z is ditching the 9-5 for micro-retirement
For some of Gen Z, the new career ladder means stepping off entirely. For most people, the idea of “retirement” is something that arrives after decades of work – a reward for staying the course, paying your dues, and submitting to the grind. But for Gen Z, a generation raised in the shadow of economic precarity, climate anxiety, and post-pandemic existential dread, that finish line is no longer the goal. Instead, we’ve...
