Gen Z like their love with a small price tag
According to a new survey, young people are spending very little on dating – if anything at all. If you thought the pandemic was the only thing forcing us to stay at home, think again. These days there’s plenty to keep Gen Z off the dating scene – but the main culprit...
Current in Insights
What’s changed with National Living Wage in 2025?
If you’re working part-time alongside university or just starting out in full-time employment, you’ve probably come across the term National Living Wage. It’s often confused with the minimum wage, but there are key differences that can affect your paycheque. So, what’s changed in 2025, and why are some big employers getting...
Gen Z is all about the National Trust in 2025
Why is Gen Z’s love of the National Trust everywhere in the media? It actually makes a lot of sense. As Gen Z largely veers away from nights on the lash, why are flapjacks in a tupperware box fast becoming the alternative to jagerbombs? The cohort is spending weekends, and I...
Why are Gen Z suddenly so invested in stocks?
Gen Z are trying to tame the volatile world of stocks to gain some agency over their own finances. Weirdly, it makes a lot of sense. Remember when ‘buying stocks’ was something your mate’s dad did after three pints and a shit week at the bookies? Well Gen Z has...
Is Gen Z the rejection generation?
From job applications to dating apps, rejection has become a defining experience of modern young adulthood – but is it shaping resilience, or just burning us out? Whether it’s delivered by a cold recruiter email, a reluctant date in a dimly lit bar, or the ‘seen’ label beneath an unanswered text...
Are young people really reading more?
Popular bookshop chain Waterstones claims young people are turning to books more than ever. Is this a sign of gen Z’s growing disillusionment with the digital world? According to CEO James Daunt, Waterstone’s – the popular British bookstore chain – has seen sales up 5% in the past year. As a result,...
New Gen Z terms including ‘skibidi’ added to Cambridge Dictionary
More than 6,000 new words have been added to the Cambridge Dictionary this year, including colloquial terms often used by Gen Zers on social media. New slang terms adopted by Gen Z on social media have officially been added to the Cambridge Dictionary, including phrases such as ‘skibidi,’ ‘tradwife’ and ‘delulu.’ Announced on Monday this week, these words are part of 6,000 new additions to the online version of the...
Gen Z are taking ‘situationship sabbaticals’
Nobody wants to be single forever, but Gen Z are weighing up the pros & cons and many have decided to take a ‘situationship sabbatical’. If you’ve recently realised that modern dating is essentially unpaid emotional labour with expensive cocktails, you may already be on a situationship sabbatical. It’s the hot new trend where Gen Z singles simply stop. Stop swiping, stop replying, and stop pretending to be interested in someone’s...
Are Gen Z ageing faster than their parents?
Gen Z are known for tempering harmful habits like drinking or smoking, but are they destined to age poorly anyway? If you’re chronically online, you’ll have seen self-deprecating videos from Gen Zers talking about how they’re ageing worse than millennials, but is there any genuine credibility behind the jokes about receding hairlines? There might just be. Experts are increasingly warning of a ‘generational health drift,’ in which future cohorts may have...
Is our obsession with the gym making us boring?
Wellness culture has turned exercise into a personality, as young people trade in joy, spontaneity, and a social life for punishing self-optimisation. We’re living through a fitness fever dream. Scroll any social feed and you’ll see it: a never-ending carousel of cold plunges and step counts. For many young people, the gym has become a temple where workouts are both religious rituals and social performances. We might be physically fitter...
