Why Gen Z is leaving luxury fashion on the shelf
High-end brands are failing to resonate with younger customers. What does this mean for the future of fashion? For luxury fashion brands, Gen Z are a confusing bunch. They have money to spend (with many of their cohort approaching the latter end of their twenties, and a healthy bunch splurging...
Current in Insights
Why are we watching everything with subtitles?
The phenomenon of half-watching, half-listening is symptomatic of a broader degradation in our attention spans. Streaming services have left us paralysed with choice when it comes to entertainment. Nowadays, deciding what to watch on TV can take hours – even longer if you’re compromising with a viewing partner. And when you...
Opinion – can we reject hustle culture without losing our jobs?
The media still treats Gen Z like a species to be decoded, and one of the last surviving myths about us is that we’re masters at setting professional boundaries. So, am I a failed Gen Z, or is dismissing hustle culture more complicated in reality? Honestly, I still feel...
Gen Z are getting stingy with their data
Gen Zers are making incremental life changes to ensure less private online data is handed out willy-nilly. It seems we take a ‘soft’ approach to rejecting everything now, and this is no different. It’s far from a generation-wide movement, but there are several big indicators that young people are getting...
Gen Z like their love with a small price tag
According to a new survey, young people are spending very little on dating – if anything at all. If you thought the pandemic was the only thing forcing us to stay at home, think again. These days there’s plenty to keep Gen Z off the dating scene – but the main culprit...
What’s changed with National Living Wage in 2025?
If you’re working part-time alongside university or just starting out in full-time employment, you’ve probably come across the term National Living Wage. It’s often confused with the minimum wage, but there are key differences that can affect your paycheque. So, what’s changed in 2025, and why are some big employers getting...
Gen Z is all about the National Trust in 2025
Why is Gen Z’s love of the National Trust everywhere in the media? It actually makes a lot of sense. As Gen Z largely veers away from nights on the lash, why are flapjacks in a tupperware box fast becoming the alternative to jagerbombs? The cohort is spending weekends, and I can vouch for this anecdotally, wandering around rose gardens and 17th-century kitchens. It’s not ironic, either. They’ve just recently stumbled...
Why are Gen Z suddenly so invested in stocks?
Gen Z are trying to tame the volatile world of stocks to gain some agency over their own finances. Weirdly, it makes a lot of sense. Remember when ‘buying stocks’ was something your mate’s dad did after three pints and a shit week at the bookies? Well Gen Z has changed that, more out of necessity, than anything. According to Morning Consult, 62% of Gen Zers in the US now own...
Is Gen Z the rejection generation?
From job applications to dating apps, rejection has become a defining experience of modern young adulthood – but is it shaping resilience, or just burning us out? Whether it’s delivered by a cold recruiter email, a reluctant date in a dimly lit bar, or the ‘seen’ label beneath an unanswered text message, rejection has always been one of the tougher inevitabilities of the human experience. But for many members of Gen Z,...
Are young people really reading more?
Popular bookshop chain Waterstones claims young people are turning to books more than ever. Is this a sign of gen Z’s growing disillusionment with the digital world? According to CEO James Daunt, Waterstone’s – the popular British bookstore chain – has seen sales up 5% in the past year. As a result, the retailer is set to open 10 new stores across the country, even as the high street continues to struggle...
