How Miu Miu are winning with Gen Z
it girls, lit girls & emma chamberlain Welcome to the latest edition ofΒ The Gen Zer. This week, we discuss the fashion brandβs winning relationship with Gen Z, as well as self-compassion amongst young people, our attitude to car culture, and more . . . Pradaβs little sister has been cashing in...
Current in Insights
What do Gen Zers think of Kamala Harris?
From Swifties to Brat Summer and the latest polling Welcome to the latest edition ofΒ The Gen Zer. This week, we discuss Gen Zβs views on the upcoming US election. We also take a look at βunderconsumption coreβ, Gen Zβs dislike for overhyped sightseeing, and more . . . No generation is...
Do Gen Zers care about the truth online?
On our Gen Z insights column, we discuss a recent study by Google and take a look at the rental crisis, brat summer, Gen Z-led protests in Kenya and more. Do Gen Zers care about the truth? A newly released study by some of the folks at Google found that Gen...
Gen Z want green jobs but donβt know how to get them
60% of Gen Z workers are reportedly keen to launch their green career in the next 5 years, but less than 20% have any idea about where to begin. Existential dread about the state of the climate is part and parcel of being a Gen Zer, but many of us...
Question β What other courses should I take to get into UI/UX?
Wondering what other qualifications could help boost your career prospects in UI and UX work? Our career coach offers up some tips to get you started. Question: Are there any courses or certificates I should be taking to help my path into UI/UX as a teenager? β Hima, Gurugram There...
Work and school found to be central to Gen Z happiness
A new survey has found that professional and educational fulfilment are a driving force behind Gen Zβs happiness levels. But theyβre still statistically the βleast happyβ generation overall.Β A new poll has revealed the primary source of happiness for Gen Z. The answer may surprise you. According to Gallup, at...
Spotify testing freemium e-learning video courses
E-learning video courses are Spotifyβs next offering as the service pushes for better subscriber retention and growth. Third parties like Skillshare and BBC Maestro are on board and a freemium model will generate new revenue β if people take to the idea. Remember when Spotify was purely a music streaming service? Those days are well and truly done. Diversifying business is the name of the game for Daniel Ek and co....
New study suggests Gen Z are welcoming βpost-truth media ageβ
A large study into the UKβs media habits has found that Gen Z are less interested in traditional news outlets and more likely to opt for social media platforms, despite trusting their content less. Gen Zers are less likely to use traditional media outlets such as BBC News and The Guardian over TikTok, Instagram, and other social media platforms, a new study has found. In fact, young people are shunning...
How βmoney dysmorphiaβ is driving Gen Z into debt
Recent research has revealed that almost half of young people today are obsessed with the idea of being rich because theyβre comparing themselves to wealthy social media influencers. And, in an attempt to keep up, theyβre making poor financial decisions and spending far beyond their means. According to recent research from Qualtrics, almost half of young people today are obsessed with the idea of being rich. Findings show...
The taxman is coming for your resale side hustle
Those looking to make a buck through resale platforms including Vinted, eBay, and Depop will now have their earnings taxed by HMRC. Can we have anything at this point? So, you wish to supplement your national insurance contribution, rent, road tax, pension, student loan, and eye-watering living expenses with a simple side hustle? How embarrassing. The UKβs greedy hand will soon extend to resale apps like Vinted, eBay, and Depop as...
