When do marketing campaigns cross a line?
Welcome to the latest edition of The Gen Zer. This week, we consider whether brands are overstepping the line in an attempt to resonate with younger audiences. Plus, we look at young peopleโs eating habits, their confusing sex lives, and dissatisfaction amongst NHS workers in the UK. Earlier this month,...
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Are Gen Z phasing out the one night stand?
Is the decline in casual sex among Gen Z a sign of conservatism, or are young people simply seeking deeper connections? In the latest attempt to paint young people as far more wholesome (and dare I say boring) than their predecessors, a new report by The Times claims Gen...
What do Gen Z really think about the UK?
New research by The Times has found that Gen Z has remarkably different opinions on the UK than Millennials did twenty years ago. Whatโs causing the change and why? If you live in the UK, what are the first words that come to mind when I ask you to describe...
Gen Z has a love affair with digital nomadism
Welcome to the latest edition of The Gen Zer. This weekโs newsletter delves into Gen Z's relatively newfound obsession with digital nomadism and quitting traditional corporate pathways. Iโd be lying if I said I donโt fantasise about quitting my corporate job at least once a day. Itโs February. Itโs cold. Itโs...
Why are Gen Z favouring dictatorships?
Welcome to the latest edition of The Gen Zer. This week, we look at the concerning approval of authoritarianism amongst young people and what it might mean for our future political spectrum. Plus, we dive into โmicro-retirement,โ the power of language, and why Gen Z are all about spirituality. A...
The sauna is replacing the club
Gen-Z are turning to communal saunas in place of nights out. But whatโs the appeal of these steamy hang-outs? Take a look at Londonโs social scene, and youโll quickly realise that the nightclub is under threat. Well, the nightclubโs reign as an epicenter of youthful connection and sweaty camaraderie, anyway. It...
Gen Z and the age of experiential marketing
Welcome to the latest edition of The Gen Zer. This week, we take a look at how brands are creating unique experiences to appeal to younger demographics. Plus, TikTok hosts a Trump inauguration party for influencers and new studies suggest Gen Z are burnt out at work. As any digital content manager is likely to tell you, successfully marketing your products to Gen Z can be an uphill battle. Thanks to the rise...
Are music festivals facing extinction?
With difficulty booking headliners and rising costs, music festivals face their toughest year yet. Music events are often signposts of our year. Memories with friends, seeing acts youโve only dreamed of witnessing play live. These near-mythic gatherings of collective euphoria are a mainstay of modern culture. But theyโre facing a crossroads. What used to promise a steady stream of sold-out tickets has become a risky operation littered with bureaucratic obstacles and...
A new generation is here
Welcome to the latest edition of The Gen Zer. This weekโs newsletter is a quick guide to the generations, including the newest entrants to the scene. We also take a look at the pros of partying, the rise of โneijuan,โ and Gen Zโs surprising changing attitudes to work. Last week, the very first Gen Beta opened their eyes โ at least, according to some estimations. Thereโs no centralised body that decides...
Opinion โ Gen Z are becoming more about crochet than clubbing
Gen Z seem to be more about crochet than clubbing these days. When did this shift happen and what are the probable causes, though? I love going out. I love the loud music and the pulsating walls. I love dark rooms and sporadic lighting. I love the throng of people that itโs too loud to even attempt conversation with, and the โprofoundโ conversations with strangers you meet for a...
