Dopamine Autumn
What’s trending this autumn? Welcome to the latest edition of The Gen Zer. This week, we take a look at Dopamine Autumn and the various trends that have been emerging recently, from YouTube’s New Wave to ‘dopamine menus’ on TikTok. Read on for more :) My colleague Sofia recently
Current in Insights
The implications of Australia’s social media ban for young people
TikTok, Instagram, Twitch and Steam are some of the platforms to be banned for young people in Australia by the Albanese government. The Australian Prime Minister, Anthony Albanese, announced in mid-September that social media will be banned for minors. There will be an age verification trial conducted, as the first...
Is accessible news making Gen Z narrow-minded?
With young people getting most of their news from social media, their political interests are being swayed by algorithms and a limited exposure to diverse perspectives. In recent years, the number of people for whom social media is their go-to news source has soared, with 44 per cent of...
The nolo generation: why are Gen Z ‘sober curious’?
from yolo to nolo, plus finding love in the supermarket & WFH Fridays. Welcome to the latest edition of The Gen Zer. This week, we take a look at the increasing demand (and supply) for no- and low-alcohol drinks. We also take a look at why TikTok has got Gen Zers...
Gen Z in the workplace
brat summer walks demurely into an office. Welcome to the latest edition of The Gen Zer. This week, we take a look at Gen Z in the workforce, from why we’re taking more sick days to whether we actually prefer remote working. We also discuss a win for Gen Z activists...
Gen Zers are causing a boom in… romance
Gen Z love love Welcome to the latest edition of The Gen Zer. This week, we take a look at the world of romance and why the market for it has been exploding over the past few years, moving from the fringes to more and more places in mainstream culture. We...
Gen Z is healthy and boring
are the kids having fun? Welcome to the latest edition of The Gen Zer. This week, we discuss health, fun and phone-use amongst young people. We also take a look at doom spending, PowerPoint parties, and more . . . Okay, I’ll admit — I wasn’t being entirely serious in the title. Like any generation, us Gen Zers are a mixed bag, and a move towards healthier lifestyles doesn’t necessarily mean young people are...
What is Jai Ho summer?
The latest Gen-Z internet trend is all about celebrating South Asian culture, without South Asians. You’d be forgiven for thinking 2024 was the summer of all this Brat. But the internet’s latest obsession isn’t just about wearing lurid green and smoking a packet of Marlboro Reds. This year, a new vibe has taken hold of the Gen-Z zeitgeist: Jai Ho Summer. And yes, that does refer to the 2008 Pussycat Dolls...
Where in the UK is best for Northern creatives?
Though creative brain drain has seen Northern graduates move South for years, Manchester now boasts more jobs per person than the UK’s capital – but is it affordable to live there? Already regarded as the powerhouse of the North thanks to its rich (literally) industrial history and iconic music scene, Manchester’s booming economy, exciting nightlife, and media links have recently put it on the map as a more manageable London. With...
How Miu Miu are winning with Gen Z
it girls, lit girls & emma chamberlain Welcome to the latest edition of The Gen Zer. This week, we discuss the fashion brand’s winning relationship with Gen Z, as well as self-compassion amongst young people, our attitude to car culture, and more . . . Prada’s little sister has been cashing in on the trends before they even happen. Miu Miu, which was founded in 1993 by Miuccia Prada as an offshoot...
