Gen Z in 2024
looking back & looking ahead Happy new year from all of us at Thred Media! As my colleague Jessica Byrne recently mentioned in our sister publication the common thred, 2024...
Current in Insights
Gen Z’s latest accessory? Ear plugs
The unlikely trend has made ear safety stylish. What’s the harm? The soundtrack of your teens and twenties usually involves crowded festivals, loud nightclubs, and headphones dialled up to high-volume. But Gen Z are starting to reject this cacophony with help from an unlikely accessory: the earplug. Studies have shown that...
Gen Z’s winter arc
tis the season for... wellness? Welcome to the latest edition of The Gen Zer. This week, we look into a new winter trend focusing on wellness and self-improvement. We also take a look at the latest Gen Z news from around the web this week, from media bros to what we...
A look at the NHS Smoking, Drinking, and Drug use amongst young people survey
The newest NHS Smoking, Drinking and Drug use amongst young people in England has been published, highlighting growing trends from secondary school students in England. The NHS Smoking, Drinking, and Drug use survey amongst young people in England is monumental in highlighting the changing trends amongst secondary school students from...
Why agencies and brands are hiring influencers as business consultants
Agencies and brands are hiring influencers as traditional business consultants whose work is confidential, non-public and unattributable. Imagine walking into your boss's office, being told your 2025 targets are up and your budget is down, and to drop a revised plan on their desk by next week. This would normally...
Does Gen Z smell better?
Gen Z are changing the fragrance industry Welcome to the latest edition of The Gen Zer. This week we discuss how Gen Z are changing the fragrance industry. (Smells like teen spirit, anyone?) We also take a look at how bars are trying to entice Gen Z out, a few things...
Gen Z loves a podcast
behind the podcast craze. Welcome to the latest edition of The Gen Zer. This week we dive into Gen Z’s love for a good podcast. We also cover health advice on TikTok, an unlikely Gen Z hero, and more . . . If you haven’t been hiding under a rock for the past week, then you’ve probably seen that Vice President Kamala Harris went on Alex Cooper’s Call Her Daddy podcast. The two talked...
What the 2024 Labour conference meant for young people
It marks the first Labour conference in 14 years where the party is in government. Starmer and Co battled the awkward backdrop of free gifts as they discuss tackling sadness at school, managing hate crime, and other hot topics. So much for the honeymoon period… It seems Labour has thrown themselves headfirst into the new political ring. The conference was planned with a focus on Labours’ big idea of change, but...
Why is everything a vibe trend now?
it’s a tomato girl brat-but-very-demure glazed donut season y'all. Welcome to the latest edition of The Gen Zer. This week we take a look at the “vibe trends” that are seemingly everywhere at the moment. We also take a look at how celebs are boosting voter registration, controversy around the thumbs up emoji, and the Gen Zers using tech to keep tabs on their parents. Read on for more . ....
Dopamine Autumn
What’s trending this autumn? Welcome to the latest edition of The Gen Zer. This week, we take a look at Dopamine Autumn and the various trends that have been emerging recently, from YouTube’s New Wave to ‘dopamine menus’ on TikTok. Read on for more :) My colleague Sofia recently wrote a piece on the ‘dopamine fasting’ trend and whether there’s any evidence backing it up. In short,...
