Why is everything a vibe trend now?

Why is everything a vibe trend now?

it’s a tomato girl brat-but-very-demure glazed donut season y'all. Welcome to the latest edition ofΒ The Gen Zer. This week we take a look at the β€œvibe trends” that are seemingly everywhere at the moment. We also take a look at how celebs are boosting voter registration, controversy around the thumbs...

Current in Insights

Dopamine Autumn

Dopamine Autumn

What’s trending this autumn? Welcome to the latest edition of The Gen Zer. This week, we take a look at Dopamine Autumn and the various trends that have been emerging recently, from YouTube’s New Wave to β€˜dopamine menus’ on TikTok. Read on for more :) My colleague Sofia recently

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Gen Z in the workplace

Gen Z in the workplace

brat summer walks demurely into an office. Welcome to the latest edition ofΒ The Gen Zer. This week, we take a look at Gen Z in the workforce, from why we’re taking more sick days to whether we actually prefer remote working. We also discuss a win for Gen Z activists...

Gen Zers are causing a boom in… romance

Gen Zers are causing a boom in… romance

Gen Z love love Welcome to the latest edition ofΒ The Gen Zer. This week, we take a look at the world of romance and why the market for it has been exploding over the past few years, moving from the fringes to more and more places in mainstream culture. We also cover the latest news about Pinterest, teen entrepreneurs, and the tempting offer of Olivia Rodrigo tickets. Read on for...

By London, UK
Gen Z is healthy and boring

Gen Z is healthy and boring

are the kids having fun? Welcome to the latest edition ofΒ The Gen Zer. This week, we discuss health, fun and phone-use amongst young people. We also take a look at doom spending, PowerPoint parties, and more . . . Okay, I’ll admit β€” I wasn’t being entirely serious in the title. Like any generation, us Gen Zers are a mixed bag, and a move towards healthier lifestyles doesn’tΒ necessarilyΒ mean young people are...

By London, UK
What is Jai Ho summer?

What is Jai Ho summer?

The latest Gen-Z internet trend is all about celebrating South Asian culture, without South Asians. You’d be forgiven for thinking 2024 was the summer of all this Brat. But the internet’s latest obsession isn’t just about wearing lurid green and smoking a packet of Marlboro Reds. This year, a new vibe has taken hold of the Gen-Z zeitgeist: Jai Ho Summer. And yes, that does refer to the 2008 Pussycat Dolls...

By Brighton, UK
Where in the UK is best for Northern creatives?

Where in the UK is best for Northern creatives?

Though creative brain drain has seen Northern graduates move South for years, Manchester now boasts more jobs per person than the UK’s capital – but is it affordable to live there? Already regarded as the powerhouse of the North thanks to its rich (literally) industrial history and iconic music scene, Manchester’s booming economy, exciting nightlife, and media links have recently put it on the map as a more manageable London. With...

By Manchester, England