It’s a Wrap(ped): analysing Spotify’s Gen Z success
Spotify Wrapped 2025 is out, baby. The streaming platform’s synopsis of our yearly listening habits has become a cultural staple, boosting the brand’s reach and engagement with Gen Z across social media. Spotify Wrapped is here, folks. We’re sure that you’re most likely aware of Spotify’s extremely popular end-of-year round-up of...
Current in Insights
New UK report urges NHS support to improve Gen Z health
Despite drinking less and having a greater interest in fitness, Gen Z still faces worsening mental health, increasing obesity rates and dwindling resources for various disabilities. Experts warn that they could risk being left behind. A new report by The King’s Fund warns that the government must do more to...
Could Millennials and Gen Z save the cruise industry?
Gen Z and millennials now make up almost 50% of cruise guests. The industry has noticed and is tailoring its experiences and marketing to maintain the post-pandemic rebound. The word cruise once conjured images of naff buffet halls, a struggling cabaret singer, and pensioners cooking in the sun out on...
Gen Z are backing intellectual growth
Being chronically online in the age of AI fatigue has us all fearing for our brains. But it’s also pushing a movement of intellectualism and academic stimulation amongst Gen Z. I divide my saved posts into folders on Instagram. Bar a few short-lived, overly aspirational extra-curriculars (cough, baking sourdough, cough),...
Study says seasonal fatigue for Gen Z kicks in now
Research commissioned by OnePlus says that the end of year rush creates a lull in Gen Z relationships. Ten percent admitted to falling asleep on dates, and eight percent claims to have nodded off during sex. Tis the season to feel burnout, fa-la-la-la-la. A new Gen Z analysis, conducted by...
Gen Z don’t know how to feel about perfume in public
Is spraying in shared spaces a cardinal sin? I love perfume. Personal fragrance, scent, whatever you want to call it; giving myself a spritz of luxurious notes is what keeps my heart beating. No more so than during winter when, let’s face it, there’s little else to brighten up a...
Study says Gen Z are ‘job hopping’ and ‘income stacking’ to avoid risk
While our parents may have willingly climbed the corporate ladder, Gen Z evidently feels safer by having multiple paid gigs on the go at once. Much is made of the terms ‘slow quitting’ and ‘task masking’, but attempting to look busy in the workplace while your investment ebbs away certainly isn’t exclusively Gen Z behaviour. Just look at the faces of everyone on the tube ride home tonight. However, what the...
Study says Gen Z is all about sober sex
A ZipHealth survey suggests that Gen Z greatly prefer sober sex to drunken hookups. The stats give us an inkling as to why. Even the most extroverted among us have had extremely awkward post-coitus mornings. But the majority of Gen Zers are reportedly keen to do away with Dutch courage, and experience all aspects of the ‘hookup’ authentically and with all their faculties. A survey conducted by ZipHealth, including 500...
Over 70% of Gen Z claim porn was their first introduction to sex
A survey conducted by LADbible and ResearchBods has found that pornography serves as an educational tool for a large portion of Gen Z. Should we be concerned about the wider implications? New research suggests that pornography has a significant impact on the sexual education of young people, especially Gen Zers between 15 and 25-years-old. A survey of 5,300 Gen Zers in the UK was conducted by LADBible and ResearchBods in...
Why Gen Z is leaving luxury fashion on the shelf
High-end brands are failing to resonate with younger customers. What does this mean for the future of fashion? For luxury fashion brands, Gen Z are a confusing bunch. They have money to spend (with many of their cohort approaching the latter end of their twenties, and a healthy bunch splurging on frivolities like bespoke tinned fish and £25 smoothies), exposure to brand mythologies, and a desire to express themselves through...
