How McDonald’s marketing misfired
McDonald’s CEO, Chris Zempczinski, was mocked last week for ‘eating’ a new Big Arch burger weirdly and referring to it as a ‘product.’ His behaviour and the ensuing backlash demonstrated a fundamental, widening disconnect between corporate types and the average consumer. So…we’re guessing you’ve probably seen McDonald’s CEO, Chris Zempczinski,...
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Wuthering Heights yearning feels out of step with Gen Z dating
The vast criticism for Emerald Fennel’s 'adaptation' of Emily Brontë’s classic novel Wuthering Heights began before the feature film had even darkened screens in full. From the white-washed or otherwise clumsily racially-stereotyped casting choices, to the soy-boyification of Heathcliffe - the Byronic hero(?) - the one thing the trailer...
A Gen Z guide to staying safe while online dating
Over one million Gen Zers are on ‘the apps’ continuously swiping in hopes of finding love or casual hookups. How can we ensure we stay safe? It’s no secret that online dating has taken the world by storm with Gen Z, boasting over 350 million users globally. In th...
Gen Z are reading more than you’d think
Despite AI fearmongering and negative social media narratives, Gen Z might be reading more than you’d think – albeit in untraditional ways. If you’re searching for stats on Gen Z reading habits, the results are often confusing. One report suggests young people are giving up on books – deeming them a...
New report suggests Gen Z are losing faith in the internet
A new survey by Ofcom has found that those aged 18-34 are becoming increasingly disillusioned with the internet, regarding it as detrimental for their mental health and society at large. It looks as though young people may be less enthusiastic about the internet and its wider consequences than older...
It’s a Wrap(ped): analysing Spotify’s Gen Z success
Spotify Wrapped 2025 is out, baby. The streaming platform’s synopsis of our yearly listening habits has become a cultural staple, boosting the brand’s reach and engagement with Gen Z across social media. Spotify Wrapped is here, folks. We’re sure that you’re most likely aware of Spotify’s extremely popular end-of-year round-up of...
New UK report urges NHS support to improve Gen Z health
Despite drinking less and having a greater interest in fitness, Gen Z still faces worsening mental health, increasing obesity rates and dwindling resources for various disabilities. Experts warn that they could risk being left behind. A new report by The King’s Fund warns that the government must do more to improve the health of Gen Z and Gen Alpha in the coming years. Written by Danielle Jefferies, this latest study...
Could Millennials and Gen Z save the cruise industry?
Gen Z and millennials now make up almost 50% of cruise guests. The industry has noticed and is tailoring its experiences and marketing to maintain the post-pandemic rebound. The word cruise once conjured images of naff buffet halls, a struggling cabaret singer, and pensioners cooking in the sun out on deck. Yet the data shows the tide may be turning, generationally speaking. Millennials now account for as much as 22% of...
Gen Z are backing intellectual growth
Being chronically online in the age of AI fatigue has us all fearing for our brains. But it’s also pushing a movement of intellectualism and academic stimulation amongst Gen Z. I divide my saved posts into folders on Instagram. Bar a few short-lived, overly aspirational extra-curriculars (cough, baking sourdough, cough), these have remained the same since I saving posts became an in-app feature. Outfit inspiration, books, recipes – the usual suspects. But...
Study says seasonal fatigue for Gen Z kicks in now
Research commissioned by OnePlus says that the end of year rush creates a lull in Gen Z relationships. Ten percent admitted to falling asleep on dates, and eight percent claims to have nodded off during sex. Tis the season to feel burnout, fa-la-la-la-la. A new Gen Z analysis, conducted by tech company OnePlus ahead of its smartphone rollout, supports claims that the beginning of the festive period marks the commencement...
