Is our obsession with the gym making us boring?
Wellness culture has turned exercise into a personality, as young people trade in joy, spontaneity, and a social life for punishing self-optimisation. We’re living through a fitness fever dream. Scroll any social feed and you’ll see it: a never-ending carousel of cold plunges and step counts. For many young people,...
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Gen Z are serious about 6pm dinner
Gen Z has always been less chaotic than social media would have you believe, and the cohort’s penchant for 6pm dinner proves it. In a lot of ways, Gen Zers are unapologetically square. They’re having less sex than millennials, they’re gymming or running more often, and they’re moderating drink and drugs...
Are Gen Z ageing faster than their parents?
Gen Z are known for tempering harmful habits like drinking or smoking, but are they destined to age poorly anyway? If you’re chronically online, you’ll have seen self-deprecating videos from Gen Zers talking about how they’re ageing worse than millennials, but is there any genuine credibility behind the jokes about...
Survey suggests up to 25% of Gen Z students regret college
New research by ResumeGenius indicates that up to 1 in 4 students regret going to college or wish they had prioritised more stable and lucrative fields of work. The clock might be ticking for universities, at least according to a new survey conducted by ResumeGenius. 1,000 full-time Gen Z workers...
Gen Z are ‘soft saving’ for the future
Gen Z enjoy splashing cash on travel and novel experiences more than their elders, but there’s a wealth of planning behind it all that ensures the savings pot isn’t empty. The holiday season is entering peak times, and that means you won’t be able to move on Insta for stories...
The niche supermarket is the new mecca of luxury
Gen Z are redefining everyday spaces as indulgent outposts amidst a rising cost of living. From bespoke suprettes and deli’s, to viral institutions like Erewhon and Daylesford, walking into a supermarket these days feels more like entering a wellness spa. Influencers sip $18 smoothies next to yoga instructors perusing adaptogenic mushrooms,...
Biohacking has emerged as a prominent Gen Z wellness trend
What lengths are young people going to in pursuit of a healthier life? The pursuit of wellness used to come in the form of a yoga class, a green smoothie, and maybe even a juice cleanse if you were feeling particularly radical. But for Gen Z, whose health anxieties are born from a perfect storm of pandemic trauma, climate dread, and relentless digital overstimulation, wellness has escalated into something...
Are venues doing enough for sober customers?
The rise of sober-curiosity amongst Gen Z is well documented, but are companies doing enough to cater for the shift? Since the pandemic, reports of sobriety amongst young people have been growing. In January almost half of Britain’s youth were said to be giving up alcohol altogether. Polling by YouGov found that around 45% of young brits were opting for low-alcohol or non-alcoholic alternatives when drinking socially, with Portman...
Understanding the latest Gen Z dating trend ‘relationship anarchy’
A new relationship style is emerging on dating apps that could help to tackle Gen Z loneliness. Called ‘relationship anarchy,’ this philosophy puts all connections we have with others on an equal playing field. Gen Zers are reportedly engaging in a new dating phenomena that could help curb loneliness amongst young people. Dubbed ‘relationship anarchy,’ this latest philosophy views all relationships within your life as equally important and unique. They’re...
Gen Z increasingly turning to ‘finfluencers’ for money advice
For stock trading, investment portfolios and savings advice, Gen Z are using social media platforms like LinkedIn and TikTok more than ever, which could have long-term ramifications for trading firms. According to new data, Gen Z are using social media for financial investment advice more than ever, gravitating toward ‘finfluencers’ to inform their decisions. A report by CityAM states that young people are leading the way in revolutionising how...
