Gen Z are changing the way we think about charity
New studies show that those under the age of 28 are almost twice as charitable as Gen X and Baby Boomers, despite having significantly less disposable income. With traditional outlets like Comic Relief seeing a nosedive in viewership, Gen Z are seemingly transforming the way they give back. Plus,...
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Gen Z prefer influencer content over traditional TV and film
A new study shows that young people are favouring social media content over traditional programming, which could be problematic for streaming services in the future. Gen Z choose to watch influencers and creator-driven content via social media apps like Instagram and TikTok, rather than opting for traditional TV on...
Why Gen Z are ‘social searching’ instead of Googling
Reports show that young people are using search engines differently to their parents, opting to trust TikTok and Instagram recommendations directly sent from friends over Google. SEO experts should take note. If you’re a millennial or older Gen Zer, you’ve probably spent most of your time on the internet...
Is Gen Z finally romanticising millennial culture?
As the cyclical conveyer belt of internet trends could have predicted, Gen Z are now obsessed with the generation they fought so hard to shun. But as romanticised images of the early 2010s crop up on social media, is there any truth to these rose-tinted glasses? Gen Z has gleefully...
Why brands must become ‘lighthouses’ for Gen Z skillsets
As the gig economy, hybrid working and entrepreneurship continue to surge in popularity with Gen Zers and students, brands will need to fill the gap that education is failing to address if they want to ensure long-term loyalty. Plus, the second-hand clothing market is set to grow and new...
Gen Z and the masterful art of ‘taskmasking’
Welcome to the latest edition of The Gen Zer. This week, we’re looking at the apparent rise of ‘taskmasking’ in the work place and its ramifications for the hybrid office lifestyle. Plus, young people are using AI in schools to help them with coursework and the nuances of the...
UK’s first climate justice degree launched in Sussex
Sussex University has announced it will be bringing the first climate justice BA to the UK. Could this take the study of climate change nationwide? Breaking news: young people care a fair bit about the climate. That revelation, which is perhaps the least surprising you’ll hear this month, has finally culminated in the UK prepping its first climate justice course for undergraduates. The BA, which will be obtainable at the University of...
When do marketing campaigns cross a line?
Welcome to the latest edition of The Gen Zer. This week, we consider whether brands are overstepping the line in an attempt to resonate with younger audiences. Plus, we look at young people’s eating habits, their confusing sex lives, and dissatisfaction amongst NHS workers in the UK. Earlier this month, IKEA Canada launched a bizarre new marketing campaign that surprised customers with a DM message late at night. The text...
Are Gen Z phasing out the one night stand?
Is the decline in casual sex among Gen Z a sign of conservatism, or are young people simply seeking deeper connections? In the latest attempt to paint young people as far more wholesome (and dare I say boring) than their predecessors, a new report by The Times claims Gen Z are swiping left on one-night stands. That’s right. Today’s young adults are engaging in less casual sex than ever before....
What do Gen Z really think about the UK?
New research by The Times has found that Gen Z has remarkably different opinions on the UK than Millennials did twenty years ago. What’s causing the change and why? If you live in the UK, what are the first words that come to mind when I ask you to describe our island? Grey, monotonous, dreary…any of that feel familiar? While I can probably bank on most people agreeing on those...
