Gen Z are reading more than you’d think
Despite AI fearmongering and negative social media narratives, Gen Z might be reading more than you’d think – albeit in untraditional ways. If you’re searching for stats on Gen Z reading habits, the results are often confusing. One report suggests young people are giving up on books – deeming them a...
Current in Insights
New report suggests Gen Z are losing faith in the internet
A new survey by Ofcom has found that those aged 18-34 are becoming increasingly disillusioned with the internet, regarding it as detrimental for their mental health and society at large. It looks as though young people may be less enthusiastic about the internet and its wider consequences than older...
It’s a Wrap(ped): analysing Spotify’s Gen Z success
Spotify Wrapped 2025 is out, baby. The streaming platform’s synopsis of our yearly listening habits has become a cultural staple, boosting the brand’s reach and engagement with Gen Z across social media. Spotify Wrapped is here, folks. We’re sure that you’re most likely aware of Spotify’s extremely popular end-of-year round-up of...
New UK report urges NHS support to improve Gen Z health
Despite drinking less and having a greater interest in fitness, Gen Z still faces worsening mental health, increasing obesity rates and dwindling resources for various disabilities. Experts warn that they could risk being left behind. A new report by The King’s Fund warns that the government must do more to...
Could Millennials and Gen Z save the cruise industry?
Gen Z and millennials now make up almost 50% of cruise guests. The industry has noticed and is tailoring its experiences and marketing to maintain the post-pandemic rebound. The word cruise once conjured images of naff buffet halls, a struggling cabaret singer, and pensioners cooking in the sun out on...
Gen Z are backing intellectual growth
Being chronically online in the age of AI fatigue has us all fearing for our brains. But it’s also pushing a movement of intellectualism and academic stimulation amongst Gen Z. I divide my saved posts into folders on Instagram. Bar a few short-lived, overly aspirational extra-curriculars (cough, baking sourdough, cough),...
Study says seasonal fatigue for Gen Z kicks in now
Research commissioned by OnePlus says that the end of year rush creates a lull in Gen Z relationships. Ten percent admitted to falling asleep on dates, and eight percent claims to have nodded off during sex. Tis the season to feel burnout, fa-la-la-la-la. A new Gen Z analysis, conducted by tech company OnePlus ahead of its smartphone rollout, supports claims that the beginning of the festive period marks the commencement...
Gen Z don’t know how to feel about perfume in public
Is spraying in shared spaces a cardinal sin? I love perfume. Personal fragrance, scent, whatever you want to call it; giving myself a spritz of luxurious notes is what keeps my heart beating. No more so than during winter when, let’s face it, there’s little else to brighten up a drab day. To be honest, I thought everyone was with me on this one. I know personal preference varies greatly when...
Study says Gen Z are ‘job hopping’ and ‘income stacking’ to avoid risk
While our parents may have willingly climbed the corporate ladder, Gen Z evidently feels safer by having multiple paid gigs on the go at once. Much is made of the terms ‘slow quitting’ and ‘task masking’, but attempting to look busy in the workplace while your investment ebbs away certainly isn’t exclusively Gen Z behaviour. Just look at the faces of everyone on the tube ride home tonight. However, what the...
Study says Gen Z is all about sober sex
A ZipHealth survey suggests that Gen Z greatly prefer sober sex to drunken hookups. The stats give us an inkling as to why. Even the most extroverted among us have had extremely awkward post-coitus mornings. But the majority of Gen Zers are reportedly keen to do away with Dutch courage, and experience all aspects of the ‘hookup’ authentically and with all their faculties. A survey conducted by ZipHealth, including 500...
