Current in Culture

swipe
Are brands crossing a line in the pursuit of relevance?

Are brands crossing a line in the pursuit of relevance?

The widespread mocking of Gary Barlow’s son proves that virality alone should not equate marketability.  Oh boy, does the internet love a spectacle. Over the past week, a photograph of Gary Barlow’s son, Daniel, towering above his dad, went viral. The memes arrived shortly after, and overnight Daniel became a punchline feeding the algorithm’s endless appetite. Like most social media trends nowadays, viral content is a bit of an open season...

By Brighton, UK
Has being a ‘roadman’ finally gone out of fashion?

Has being a ‘roadman’ finally gone out of fashion?

It’s 2024… ‘low them tings there People, especially kids, will adopt what’s deemed to be fashionable. Thankfully, the ‘chav’ to ‘roadman’ arc appears to be on its last legs in England. Growing up in south London in the noughties was incredibly fun. Your mates were always out after school on bikes or playing football. We’d knock on each other's doors – and the odd stranger’s door – grab sweets, share a...

By London, UK
Are Christmas markets losing their appeal?

Are Christmas markets losing their appeal?

We’re only halfway through November, yet Christmas markets have been open across the UK for weeks already. Are these once-magical festivities becoming too blatant of a cash grab?  Although the team at Thred always looks forward to our annual Winter Wonderland trip, we’re not oblivious to the fact that we’re basically queuing up to get scammed. You know the drill: cosy wooden chalets, glittering trinkets, the wafting smell of grilled sausages,...

By London, UK
Cambridge Dictionary’s word of the year is ‘manifest’

Cambridge Dictionary’s word of the year is ‘manifest’

Meaning ‘dream’ or ‘willing something into existence,’ it beat out ‘brat’ and ‘demure’ after a surge of celebrity-inspired popularity on social media. Clearly, 2024 was all about positive thinking. ‘Manifest’ has been named word of the year by Cambridge Dictionary. Though it’s more than six centuries old, it’s been given new life on social media as of late, thanks to a slew of celebrities who’ve been using it to describe how...

By London, UK