2025 was the year of yearning

2025 was the year of yearning

We couldn’t stop longing for what it didn’t have  After a decade defined by hustle and optimisation, 2025 turned toward something softer and unresolved. The year of yearning. From breakout show ‘The Summer I Turned Pretty’ to Charli XCX’s viral hit ‘party 4 u’, the past 12 months of romance have...

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‘Trad-sons’ are now a thing

‘Trad-sons’ are now a thing

Stay-at-home sons are the latest iteration of the ‘trad-wife’ trend.  We have Nara Smith to thank for the advent of the modern ‘trad-wife’. Whether Smith defines herself within these borders is another thing, but the influencer’s dulcet tones and endless couture collection ensured her cooking skills became the blueprint for housewives everywhere. Controversial though it may be, the ‘trad-wife’ aesthetic (trend, cultural phenomenon, whatever you want to call it) has...

By Brighton, UK
What are lavender marriages and why are they on the rise?

What are lavender marriages and why are they on the rise?

Thanks to TikTok trends, a bleak dating culture, and a rising sense of patriarchal dread, we’re pining for platonic love.  The term ‘lavender marriage’ originates from the ‘lavender scare’ of the mid-20th century, a period of moral panic fuelled by Sen. Joseph McCarthy and President Eisenhower that saw a widespread purge of the federal workforce. Thousands of individuals lost their jobs, livelihoods and even their lives – dismissed under suspicion of homosexuality....

By Brighton, UK
What is a ‘party gap’ relationship?

What is a ‘party gap’ relationship?

Are your partner’s social habits clashing with your own? You might be in a ‘party gap’ relationship.  There’s been plenty of chatter around ‘swag gap’ relationships recently. This colloquial chasm between lovers – defined by one’s sense of style and the others’ lack thereof – entered the zeitgeist thanks to high-profile couples like Hailey and Justin Bieber. But the latest romantic clash comes in the form of a party. Specifically, whether...

By Brighton, UK
Police urge caution over viral AI homeless prank

Police urge caution over viral AI homeless prank

Gen Zers are using AI tools to trick relatives into thinking they’ve let homeless people into their property. The ensuing outrage is recorded and then posted online, with many clips going viral. Now police are warning against the prank, citing safety concerns.  We’re sure that you’ve probably seen the AI ‘homeless man’ prank online by now. A viral trend on TikTok, Snapchat and Instagram, Gen Zers are using in-app AI tools...

By London, UK