New trend sees TikTokers poke fun at millennial burger chains
The latest online generational feud is directed at ‘rustic’ millennial burger chains, with TikTokers hoping on to the trend to poke fun at all their distinct quirks. It’s funny, if not extremely accurate. Another week, another generational battle of cringe. The previous TikTok trend saw Gen Zers poking fun at...
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Ancient Egyptian mummies still smell pleasant after 5,000 years
Even after spending millennia entombed in stone sarcophagi, some ancient Egyptian mummies still emit a surprisingly pleasant scent, research has discovered. In a recent study combining science with sensory exploration, researchers have discovered that ancient Egyptian mummies, some preserved for over 5,000 years within their sarcophagi, emit surprisingly...
Are Gen Z phasing out the one night stand?
Is the decline in casual sex among Gen Z a sign of conservatism, or are young people simply seeking deeper connections? In the latest attempt to paint young people as far more wholesome (and dare I say boring) than their predecessors, a new report by The Times claims Gen...
We need to talk about ‘Almond Mums’
How the fascination with our mothers’ diets has permeated social media and changed the way we think about food. There are few social trends as pervasive as the ‘almond mum’. She’s slim, she’s usually wearing yoga leggings, she shops at Whole Foods. And according to the thousands of videos featuring...
Google’s Gemini AI advert coughs out incorrect cheese facts
In the first version of its latest advert for AI, Google’s Gemini can be seen providing incorrect information on cheese. It’s an excellent example of why we shouldn’t rely entirely on AI to do the thinking for us. Honey, the Large Language Model (LLM) AI program is hallucinating again! It...
Ed Sheeran street concert shut down by police in India
In widely-shared footage online, a police officer can be seen unplugging Ed Sheeran’s microphone at a street performance in India. Ed Sheeran had his street performance in India cut short over the weekend, despite reportedly asking permission before starting. A police offer unplugged his microphone and ushered him away,...
Is Quora on death’s doorstep?
The platform once deemed a barometer for quality responses to user queries has lost its way. AI is largely responsible – in more ways than one. Have you ever heard of ‘Dead Internet Theory?’ It subscribes to the idea that both bots and content created by algorithms will soon overtake the digital presence and volume of human works online. We’ve written about it in detail previously. Apprehension about that prospect has...
Opinion – ‘What I Eat in a Day’ videos are entirely unappetizing
The trend of sharing our daily meals invites harmful diet tropes, unhealthy comparisons, and a general disillusionment with food. So why can’t we escape ‘What I Eat in a Day’ videos? There’s a peculiar flavour to modern voyeurism, and it comes in the form of meal vlogging. Otherwise known as ‘What I Eat in a Day’ videos, food content has emerged as social media’s answer to an appointment with the nutritionist,...
What Reddit vs X says about internet groupthink
Multiple subreddits are banning X links in protest of Elon Musk’s salute at the presidential inauguration. The implosion of ideological groupthink online highlights the fascinating potential of digital community. Elon Musk was one of a number of tech-giants who took center stage at Donald Trump’s second presidential inauguration. The X owner and Tesla founder has become an unlikely political sidekick (or partner in crime, if you prefer) since the latter...
The politics of pink Kashmiri tea
In Kashmir, savoury pink tea is a staple. But outside the valley, it’s been rebranded into something sweeter, almost sparking a quiet identity crisis. Let’s unpack the history, evolution, and brewing debate over what makes nun chai truly Kashmiri (hint: it’s salt). ‘Bas bas! Main itna nahi kha paungi! (Enough, I won’t be able to eat so much)’ I protested in Urdu, watching in dismay as my delicate cup of...