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Exclusive – Inside the mind of Gen Z director Jason Joyride

Exclusive – Inside the mind of Gen Z director Jason Joyride

Jason Joyride, up-and-coming director and creative talent for Rico Nasty, talks Gen Z’s responsibility for social change, and reinventing musicals for the hip-hop age. When you first watch Rico Nasty’s music video for ‘Popstar’, a trap and punk-infused banger that dropped in early April, it’s hard not to be drawn in by the explosive colour, jittery doodles, and electric backdrops. The video is the brainchild of Jason Joyride, a...

By Bristol, UK