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Why is the return of classic Smosh a big deal?

Why is the return of classic Smosh a big deal?

Last week, Smosh’s co-founders Ian Hecox and Anthony Padilla purchased the company from owners Rhett and Link. It’s the first time the two have had complete creative control since 2011. Ian Hecox and Anthony Padilla have announced their acquisition of Smosh, a comedy YouTube channel and brand they first founded in 2005. After six years working independently on scripted sketches and vlogs, the duo sold Smosh to a larger digital media...

By Bristol, UK
Do ad agencies need to disclose the use of AI in online campaigns?

Do ad agencies need to disclose the use of AI in online campaigns?

As AI photo creation tools like Midjourney become more advanced and widely used, the world’s largest advertising agency Ogilvy is encouraging marketing companies to explicitly state when they are used in social media campaigns. The advent and rapidly improving capabilities of AI image generators such as Midjourney have sparked both excitement and debate in the online world. On Instagram, digital novices have opened accounts to share their imaginative experiments with...

By London, UK
Opinion – Swift relationship criticism shows unfair expectations of women

Opinion – Swift relationship criticism shows unfair expectations of women

The backlash against Swift’s alleged coupling with Matty Healy demonstrated how women are often viewed as extensions of their partners.  Taylor Swift has long been in the public eye for reasons beyond her illustrious music career. In fact, fascination with Swift’s love life has arguably been as instrumental in her success as her full time job. Recently, her alleged connection with Matty Healy, lead singer of The 1975, has sparked intense...

By Brighton, UK
Opinion – Mizzy’s rise sets a dangerous precedent for young creators

Opinion – Mizzy’s rise sets a dangerous precedent for young creators

Meet Mizzy, the epitome of chasing attention and clout at all costs. His illegal ‘prankster’ antics have garnered a cult-like following online and ignited concern that aspiring creators may follow his blueprint. ‘Hate brings likes, hate brings views,’ says 18-year-old Bacari-Bronze O’Garro, aka Mizzy. Like millions of youngsters, Mizzy has shunned the idea of a conventional career in favour of chasing the influencer dream. Achieving social media stardom is harder than...

By London, UK