Sofia (She/Her) – I’m the Deputy Editor & Media Partnership Manager at Thred, specialising in exclusive articles and live interviews, fashion and beauty with a focus on sustainability, women’s rights, psychedelics, and Latin America. I studied Spanish at the University of Exeter and International Journalism at City, London. Follow me on Twitter, LinkedIn, and drop me some ideas/feedback via email.
Hi, I’m Sofia, and I’m the Deputy Editor & Media Partnership Manager at Thred. I also work closely with Gen Zers from around the world on exclusive articles and live interviews to promote the inspiring work they’re doing to make the world a better place.
During my time at the University of Exeter where I studied Spanish, I chose to spend my year abroad teaching English in Argentina and working as a journalist in Colombia before travelling across the continent with my camera.
Returning to the UK to pursue a Masters in International Journalism and an internship at National Geographic Traveller, I eventually found myself at Thred’s doors.
Now, I balance my time between obsessing over mushrooms, practising yoga in the middle of the office, and telling everyone about the new song I just learned to play on the bass guitar.
Latest Stories from Sofia
Thred’s ultimate guide to resale shopping
As the resale shopping industry continues to boom, I looked into why it's so popular amongst Gen Z and have formulated my ultimate guide to buying pre-owned fashion online. Thrifting, repurposing, the trading of deadstock – you name it. They all come under the umbrella of resale fashion. Long before it became chic, rummaging through vintage markets was the best way to find original, often designer clothing without the hefty...
How COVID-19 is affecting the global beauty industry
Due to the mass shut down of retail around the world as the COVID-19 outbreak continues to worsen, the global beauty industry is being challenged to think digitally and quickly adopt virtual solutions. The complete implications of COVID-19 on the beauty industry have yet to be felt in full effect, but its disruption is already highly evident. As the global pandemic continues to worsen, it’s unsurprising that industries reliant on physical interactions are suffering...
Fashion celebrates 50 years of Pride
There might not be a parade this year, but that hasn't stopped fashion from celebrating the LGBTQIA+ community. Although the pandemic has brought an end to mass gatherings for the time being, the world still found ways to support the LGBTQIA+ community on what would have been 2020’s Pride weekend. With recent Black Trans Lives Matter protests reminding us of the movement’s political origins, many members of the fashion industry...
Allbirds and Adidas to launch ‘the world’s most sustainable shoe’
Eco-shoe company Allbirds and international sports brand Adidas have teamed up to reduce the industry's carbon footprint. One startup, and one behemoth, Allbirds and Adidas have embarked upon a unique collaboration to develop a sustainable, high-performance, low-impact running sneaker. In a joint project, the footwear competitors have made it their mission to create a pair of athletic shoes with little-to-no carbon footprint by 2021. The concept, which has been in...
‘Climate change ought to hire Coronavirus’ publicist’
A wry joke that's currently making the rounds on social media highlights the concerning irony of celebrating Earth Day's 50th anniversary amidst a global pandemic. ‘Congratulations on all your success,’ says climate. ‘Can I get the name of your publicist?’ Designed to draw attention to the global environmental crisis we’re currently facing, Earth Day 2020 has been somewhat upstaged by Coronavirus. The movement’s annual event (celebrating it’s 50th anniversary today)...
People are experiencing strange dreams en mass during lockdown
Disturbed sleeping patterns and heightened anxiety induced by the current crisis has led to a sharp increase in vivid and unusual dreams, though experts claim it's no cause for concern. Since we began isolating all those weeks ago, you've probably been having some pretty strange dreams. While you're definitely not the only one (check out the #pandemicdreams trend on Twitter if you're after some interesting stories), the vivid-nature of these...
Amazon-related beauty content is booming on TikTok
TikTok has become an unlikely source of beauty sales for Amazon during the Coronavirus pandemic. TikTok has emerged as a new source for brands struggling during COVID-19 to push sales on Amazon. Looking beyond the potential stigma of selling on a platform that has deterred retailers in the past with the amount of control it exerts over the process of getting products to customers, Amazon is rife with opportunities for...
The app on a mission to change shopping for good
A new artificial intelligence-powered app called The Yes is set to drastically change the way consumers shop by building a virtual store around the individual needs of each user. Yesterday, after a year of teasing the launch of their new startup, e-commerce veteran Julie Bornstein and her technical co-founder, Amit Aggarwal, finally launched The Yes, an exciting new shopping platform they’ve been quietly building for 18...
The ‘new age’ of spiritual luxury fashion
While the world spins out of control, fashion designers have begun looking to New Age practices for some much-needed healing. ‘A lot of time we put our faith in material things, but those things won’t heal us,’ evangelised the choir leader at the last of Kanye West’s infamous Sunday Services before the pandemic began. ‘We love Jesus Christ more than an expensive outfit,’ he added. Over the past decade, New...
Art Basel is going digital
In the wake of postponed events due to Covid-19, the internationally renowned art platform will display over 4,000 pieces of art in virtual viewing rooms this summer. As industries continue to take precautionary action against the spread of Coronavirus, art fairs with international clienteles have been forced to postpone - and in some cases, cancel - their annual events. Art Basel, a leading global platform connecting galleries, collectors, and artists,...
