Jessica Byrne

Deputy Editor & Content Partnership Manager London, UK

I’m Jessica (She/Her). I’m the Deputy Editor & Content Partnership Manager at Thred. Originally from the island of Bermuda, I specialise in writing about ocean health and marine conservation, but you can also find me delving into pop culture, health and wellness, plus sustainability in the beauty and fashion industries. Follow me on Twitter, LinkedIn and drop me some ideas/feedback via email.

Hey there, I’m Jess, the Deputy Editor & Content Partnership Manager at Thred.

Originally from Bermuda, I moved to London to get my Master’s degree in Media & Communications, and to start a new adventure in the big city.

In my free time you can find me with my nose in a book, working on my endless Spotify playlists, or meeting up with friends to enjoy a bite at our favourite restaurants.

After working for a couple years in Amsterdam, my love for telling a good story led me to join the team at Thred to spread the word about positive social change.

Latest Stories from Jessica

Lululemon’s ‘Be Planet’ campaign could land it in an EU lawsuit

Lululemon’s ‘Be Planet’ campaign could land it in an EU lawsuit

The Canadian advocacy group Stand.earth has filed a legal complaint about Lululemon’s ‘Be Planet’ campaign, stating it grossly contradicts the company’s true environmental impact. Many major companies have been accused of greenwashing in recent years, but Lululemon might’ve made a big mistake by running its 'Be Planet' marketing campaign just before Olympic athletes wore its clothing on world’s stage. Stand.earth, a Canadian environmental advocacy group, has filed a legal complaint...

By London, UK
out with the new + in with the old

out with the new + in with the old

are we all ready to return back to basics? Hello from a hot and sunny London! ☀️ Hope you’re all staying hydrated and sunscreen’d up. Is it the sudden surplus of vitamin D boosting our moods or is there actually a lot worth celebrating lately? Either way, I’m happy to announce that this edition of our newsletter is chock full of good news and other inspiring stories. Let’s lock in, shall we? 📈 Trends...

By London, UK
Cattle farmer fined $50 million for damaging Amazon rainforest

Cattle farmer fined $50 million for damaging Amazon rainforest

A Brazilian rancher has been ordered to pay a whopping $50 million fine after destroying a large swathe of the Amazon rainforest to make space for cattle farming. He’s also been ordered to restore the area, which will be no small feat. Last week, a Brazilian federal court froze the assets of cattle farmer Dirceu Kruger to pay for the damage he caused to the Amazon Rainforest and the global...

By London, UK
This company offers discount vouchers in exchange for clothing donations

This company offers discount vouchers in exchange for clothing donations

Trashie, a US-based start-up, is aiming to reduce the amount of clothing that ends up in landfill each year. Through its initiative, those who donate their unwanted garments to the company will receive $30 back in the form of discounts and vouchers.  Would you be more inclined to donate unwanted clothing if you received something in exchange? With the cost-of-living crisis continuing to rage on globally, I’d argue most people...

By London, UK
Chinese company offers to create AI avatars of deceased loved ones

Chinese company offers to create AI avatars of deceased loved ones

A Nanjing-based company named Silicon Intelligence is using Artificial Intelligence to create virtual chatbots of people’s deceased friends and family. Every day, we get one step closer to living inside an episode of Black Mirror. Heck, a quick look around may suggest we’re already there. The plot just thickens by the hour. The second season of Netflix's wildly popular dystopian series kicks off with the story of woman continuing her relationship...

By London, UK
Could Biden’s exit from the presidential race upend international politics?

Could Biden’s exit from the presidential race upend international politics?

Joe Biden has pulled out of running for presidential re-election, with Kamala Harris expected to take his place. How might his sudden exit impact global politics, including the US’ stance on the wars in Ukraine and Gaza, as well as its relationship with China?  In a moment that it seemed like everyone had been anticipating, Joe Biden announced that he will no longer be running for president in the 2025...

By London, UK
Noplace is the latest social media app attracting Gen Z

Noplace is the latest social media app attracting Gen Z

Noplace is offering Gen Z a fresh social media experience that prioritises authentic connections and community over algorithms and ads, blending nostalgic MySpace vibes with Twitter's immediacy. In an era where algorithms dictate what we see, and ads interrupt our scrolling, a new social media app is rising to prominence by returning to the basics. Meet Noplace — a text-based feed blending the nostalgic vibes of MySpace with the brevity...

By London, UK
The Labour Party lifts longstanding ban on onshore wind projects

The Labour Party lifts longstanding ban on onshore wind projects

The UK’s Labour Party is wasting no time advancing its sustainable agenda, lifting a longstanding ban on onshore wind projects just days into its leadership. Ending our reliance on fossil fuels in favour of renewable energy resources has been touted as the number one way to mitigate climate change. In some good news, the UK’s new Labour government has lifted the longstanding de facto ban on onshore wind farms in England,...

By London, UK
Who will be ousted from the revolving door of celebrity next?

Who will be ousted from the revolving door of celebrity next?

In the age of the internet, a celebrity can fall from fame just as fast as they rose towards it. But this strange phenomenon mainly happens to famous women, and it’s causing them to send fans one simple message: I am human. It seems like every week there’s a new star on our radar. I’m not talking about NASA’s findings. I’m talking about celebrities. You know the drill. Out of nowhere,...

By London, UK
Seasonal Affective Disorder exists in the summertime too

Seasonal Affective Disorder exists in the summertime too

While many people struggle with depression during dark winter months, the long and hot days of summer bring about a similar struggle for many. As the planet heats up, psychologists warn extreme and prolonged heatwaves could see more people affected. Summertime Sadness isn’t just a song by Lana del Rey, it’s a genuine condition. The clinical terminology for this is Seasonal Affective Disorder (SAD), characterized by an onset of depression...

By London, UK