Fraser Clephane

Remote Writer London, England

Hello! My name is Fraser (he/him). I am a remote writer at Thred. Writing is an inextricable quality of my personality. When the weather is too unbearable to endure, you’ll find me writing, reading, or watching some obscure deep-dive history documentary.

Hello! I’m Fraser. When I’m not answering my duties as a remote writer at Thred, my responsibilities fall into the domain of freelance writing. I focus on brand writing, from establishing a tone of voice to delivering branding and advertising. I studied Advertising at University and initially donned the arbitrary ‘creative’ moniker. I have since had the privilege to work with some of the most renowned brands in the world, including Adidas, Samsung, Bumble, MoΓ«t & Chandon, Belvedere, Twinings, Trulli Ulivi, and Benriach.

Latest Stories from Fraser

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Will basketball ever make it rain in the UK?
Credit: Pexels
Offbeat

Will basketball ever make it rain in the UK?

Is British basketball slowly retreating, and will it ever have its time as an adequately funded sport? You pass the threshold into a large, echoey chamber. Four brick walls, sealing the aromas of effort, climb high into a ceiling of imperceptible detail. The hardwood courts lay steady under your foot. The nets, stripped of motion, rest soundly in the air. You fasten your trainers and grapple with your socks before...

By London, England
Exploring the perils that bind first-time property buyers
Credit: Thred
People

Exploring the perils that bind first-time property buyers

When did buying your first home become so unattainable and circumstantial? Young people face the devastating reality of surging property prices and laborious salary increases. According to the World Economic Forum, countries like Switzerland and Germany consider renting the norm, where most citizens will never own the homes they live in. Historically speaking, the UK has always leaned heavily the other way. Schroders, an investment strategy and research company, released...

By London, England
Are Gen Z picking up the phone less?
Credit: Unsplash
Offbeat

Are Gen Z picking up the phone less?

In an age where typed out texts and DMs dominate our means of communication, is answering a phone call a real fear for young people? The haunting bells of an incoming call ignite the room. You reach for your device only to find an unknown number. In a blazing frenzy, you come to a stand and begin to contemplate. Who is it? What do they want? Why me? You launch the...

By London, England
The generation of young people hooked on a pen
Credit: Pexels
Offbeat

The generation of young people hooked on a pen

What was once used to rid us of a more sinister evil is now a casually prevalent vapour snack for the masses. A new wave of pen lovers has entered the room. I’m not referring to a Biro, unfortunately. I’m talking about the torrent of vape pens gripped to adolescents' pursed lips. Recently, the vaping company Blu released a brief history of vaping devices, revealing a pattern in the evolution...

By London, England
Opinion – we are entering a new age of love
Credit: Thred
People

Opinion – we are entering a new age of love

Have the tides of love found a new course in which to break? An ever-changing and adapting modern world is witnessing a new trend in how folks purport to love. Relationships continue to remould, and marriage seems to be on the way out. Since the 70s, the number of weddings has almost halved, and there is more chance that today's adults will remain unmarried than embark on the harrowed tradition. With...

By London, England