The soft drinks giant Coca-Cola is beginning to test out paper bottles as part of a long-term strategy to eliminate all plastic packaging.
Despite its eco-friendly marketing and emphasis on recycling, Coca-Cola remains one of the biggest producers of plastic in the world, pumping out three million tonnes of packaging every year.
The company’s head of sustainability, Bear Perez, also went on record just over one year ago to say that Coca-Cola will not ditch single-use plastics in the immediate future.
It seems things may have changed since then, however, as Coca-Cola is now beginning to test run bottles made almost entirely from paper. The intention is to eventually remove all plastic from its packaging.
The paper bottle is being developed by external Danish company Paboco.
There are various challenges to overcome with a paper bottle. For one, it needs to withstand the strong pressure used to produce fizzy drinks like beer and cola – an exploding paper mush wouldn’t exactly be an ideal alternative to plastic packaging.
It also needs to be mouldable in order to create unique, branded bottle shapes. An IRN-BRU bottle looks different to a Fanta bottle, for example, and paper alternatives will need to be malleable enough to create various different designs. The paper must also cope with ink and sticky labels.
Paboco’s prototype has been in development for seven years but is now finally entering a trial phase in Hungary this summer. 2000 paper bottles will be distributed to a local retail chain.
Keep in mind that Coca-Cola isn’t the only brand to jump on board the paper hype. Absolut and Carlsberg are both working with Paboco on similar products and plan to test them in the UK and Sweden in the coming year. Exciting stuff.
What does it mean for Coca-Cola’s future?
Before you get too excited, however, this first iteration of the paper bottle isn’t perfect. It still uses a thin plastic lining and features a plastic screw component to secure the lid. While the amount of plastic being used is reduced significantly, it’s still not entirely waste-free.
In addition, Coca-Cola’s huge environmental impact extends beyond just single-use materials such as plastic. The company’s insanely large production rates cause huge amounts of water waste, often leading to polluted rivers and lakes for those living near Coca-Cola factories.
So while an industry wide shift to sustainably sourced paper bottles is a good thing, we should probably wait to see some results before we give these giant, pollutant-heavy corporate titans the benefit of the doubt.
Once that waste-free, zero carbon Coca-Cola bottle is in my hands, I’ll take my hat off. Until then I’ll be keeping a close eye on the situation, and I’d encourage you to do the same.
I’m Charlie (He/Him), Deputy Editor and Senior Writer at Thred. I was previously the Editor full time at Thred before moving to Bristol in 2024. As a music and gaming enthusiast, I’m a nerd for pop culture. You can find me curating playlists, designing article headline images, and sipping cider on a Thursday. Follow me on LinkedIn and drop me some ideas/feedback via email.
The anticipation of having a baby is often clouded with uncertainty for Africa’s women as well as their families and healthcare providers due to an overwhelming number of pregnancy complications.
According to WHO, annually there are over 2 million stillbirths in the world, over half occurring in Sub-Saharan Africa.
These stillborn deaths are often preventable. Poor access to prenatal care, shortages of qualified health care providers, delayed responses to emergencies,...
Would people be more inclined to recycle their waste if they had a slim chance of winning $1,000 each time? Unsurprisingly, the data says yes.
A sense of moral responsibility or pang of guilt not cutting it? How about four figures of cold hard cash for that garbage?
Around 10 US states are already reimbursing people with a few cents for their empty bottles or cans, but what if the odd...
Dubbed ‘High Earners, Not Rich Yet’ (or Henrys), young Brits are feeling the pinch thanks to tax traps and inflation.
Unless you’ve found yourself in a high-paying job (or grew up with a silver spoon between your lips), £100k probably sounds like a lot of money. But young people earning these six figures claim to be struggling financially – both in the UK and across the pond.
Henrys, particularly...
Now he’s afraid he might get impeached.
Donald Trump’s election against Kamala Harris shocked many, with the former narrowly securing 49.8% of the popular vote compared to the latter’s 48.3%. He secured a clean sweep of all seven swing states, which ultimately secured him a second term.
What makes his return to the Oval Office striking is that he delivered exactly what he preached during his campaign. Prominently among these...
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
0 comments
