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noughties celebrity ‘lad’ culture faces reckoning + Instagram pays for long-form content

it’s always the ones you most expect

TW: This article contains comments and references to sexual assault. Reader discretion is advised!

It’s been a big, revelatory week for celebrity culture in the UK.

On Monday, comedian and actor Russell Brand was sentenced to over ten years in jail for rape and sexual assault offences, with additional allegations currently being investigated by police. One day later, a major article and documentary regarding comedian and former Britain’s Got Talent judge David Walliams was finally released to the public. This investigative piece, co-published by ITV and The Guardian, alleges that Walliams used his fame and position to prey on young women for sex, exhibiting a pattern of behaviour that appears to have been ongoing intermittently for the past thirty years. He denies the charges.

The news that both these cultural figures are (most likely) abhorrent sexual deviants will feel somewhat obvious, especially if you were there to witness the provocative, gaudy ‘comedy’ of the noughties that helped foster a distinct, alternative ‘boys’ culture within celebrity circles.

Both Brand and Walliams represented a certain niche of fame that attracted tabloid attention, played on the ‘cheekiness’ of social taboos, and frequently gave them the protection and platform to behave in unacceptable ways. ITV’s documentary on Walliams opens with a 2004 clip of Jonathon Ross making jokes about David taking home a drunk fifteen-year-old at a televised awards show, for example. This obvious flaunting and bending of the rules wasn’t uncommon at the time, and played up to the ‘characters’ that men like Walliams and Brand portrayed on TV: a bit ‘dangerous,’ slightly mean-spirited, and rooted in male privilege.

Walliams first found fame via Little Britain, a show that essentially made caricatures out of the poor, vulnerable, or disabled. He would dress up as some of these characters on stage and bring teenage boys up from the audience. One case (that was recorded and included in the new documentary) sees Walliams pull down the trousers of a sixteen-year-old who then attempts to cover himself. The sketch was deliberately controversial and provocative, even for the time, but serves as evidence to show the level of nastiness that ran through popular culture at the time. As a male comedian, you could do almost anything unquestioned both on and off stage.

Many of the women who’ve come forward with stories have described similar patterns of behaviour. They were first introduced to Walliams or Brand as fans, often young and naive, before a sexual relationship was steadily built on an unbalanced foundation that was inappropriate given their age differences and social standings. Both men were very successful and were able to operate in this way while any associated businesses turned a blind eye. Money talks, or in this case, doesn’t.

We already know what Brand’s fate is, with a ten-year sentence to serve and potentially more on the horizon. Walliams, meanwhile, attempted to silence these new allegations on the grounds that he would end his own life if they were made public. His attempt failed (obviously), and we’ve yet to see what the next steps will be, both legally and professionally.

If there is any light to this story, it’s that some of the abusive figures who were able to behave horrendously two decades ago are finally getting what they deserve, though we suspect it’s likely the tip of the iceberg. Remember the uproar when most women said they’d rather choose to be alone in the woods with a random bear than a man? It seems like each passing day that decision feels increasingly justified.

🎮 Jimmy Fallon jumps into Zelda and GTA stirs up some cringe

Jimmy Fallon checks out Zelda: Ocarina of Time on Switch 2 – gonintendo
Okay, so this is likely a simple advertisement (or at least a stealth marketing move), but it is interesting to see a ‘polished’ late-night host appear relatable to the everyday nerd who’s no doubt excited about Nintendo’s Zelda: Ocarina of Time remake. Fallon gives us a glimpse into his playthrough, complete with an oven pizza and an appropriately green sweater jumper. It makes a nice change of pace from the high production value of his usual television show, and serves as a reminder as to how old those original N64 games are.

GTA VI CEO confused when asked why he doesn’t have more hits – kotaku
Who doesn’t love a healthy dose of internet cringe? This week, Take-Two Interactive’s CEO Strauss Zelnick was interviewed by a journalist at The Wall Street Journal as part of the GTA VI marketing rollout. He was asked about the potential pitfalls of Rockstar and Take-Two ‘not having any other hits’ besides GTA VI, which caused visible confusion given that both companies have a sizeable library of polished games under their belts. Strauss responded by listing a ton of games that have sold upwards of five million units. It’s harmless cringe, but a helpful reminder to always do your research before sitting down for a chat.

⏰EU raises the alarm on TikTok’s algorithms

EU charges TikTok with failing to protect mental health – guardian
It seems like TikTok finds itself in hot water every other week. This time, the European Commission has charged the platform with failing to protect users’ mental health by exposing them to ‘a relentless stream of content that risks worsening eating disorders and anxiety.’ It calls into question TikTok’s hyperspecific, personalised algorithm that recognises your niche interests and continuously shows similar content, regardless of the potential negative impact. Those susceptible to body dysmorphia seem particularly vulnerable.

Instagram is trying to woo YouTube creators with six-figure checks – business insider
It looks as though Instagram might be trying to bring YouTube creators over to its platform in a bid to win a share of the long-form video market, at least according to reports. Business Insider says that some are being offered up to $50,000 to post videos on its new ‘Features’ section, which encourages horizontal content up to 90 minutes long. Think of it as a rebranded, relaunched version of IGTV that was shelved in 2022. Instagram has an uphill battle ahead if it’s to move away from Reels and into a space so confidently held by YouTube, but paying content creators is probably a smart move, at least this early on.

🎁 Kardashians face backlash after viral advent calendar goes wrong

Kim Kardashian’s Skims addresses fury over ‘scam’ $148 advent calendar – page six
Would it be Christmas without an overpriced advent calendar from an out-of-touch celebrity? Older Gen Zers might remember Zoella’s infamous ‘12 Days of Christmas’ scandal from back in the day, but now it seems Kim Kardashian and Skims are receiving a similar wave of criticism for a £148 ‘Accessories Advent Calendar’ that’s being labelled a ‘scam.’ Oh dear. In response, Skims has offered a full refund to all who purchased the original calendar, as several viral TikToks estimated the value of the total products included to be around $15.

Kanye West breaks his own record for the biggest concert in US history – variety
Now, nonsensical calendars aside, you might be wondering what Kim Kardashian’s ex-husband Kanye (or Ye, if you will) is doing. Despite years of controversial and outrageous behaviour – including the release of a song titled ‘Heil Hitler’ and declaring himself a Nazi – the rapper and fashion designer appears to still have major commercial appeal, breaking records for his stadium tours around the US. His Dallas AT&T show drew in 83,132 fans, generating $18 million in reported gross revenue, becoming the biggest concert ever across the pond. Even more impressive is that Kanye’s concerts are promoted independently. All is forgiven, then, we suppose?

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