Menu Menu
[gtranslate]

Facial verification on dating apps is failing miserably

Could the strange final photos on dating apps like Tinder be a symbol of our already declining confidence in pre-screened dating? 

If you’ve been on dating apps recently, you might have noticed something strange. And no, I don’t just mean the obscure but seemingly popular fish holding photos and outrageous Hinge voice notes aside – although let’s not normalise this type of behaviour.

What I’m talking about is the strange photo which sits, hidden until inevitably found, at the end of users’ profiles. Click, click, click and then, suddenly: is that a 19th century painting? Or a billboard of a famous Chinese actor? Or even, a bobble head?

Although this weird occurrence seems not to have made it into the limelight, it’s been notable enough to lead to plenty of exasperated dating app users in online comments, and for content creator and researcher Christophe Haubursin to make a YouTube video about it.

And well, if it’s good enough for the people, it’s good enough for me. So let’s dive in.

At first, it was speculated that perhaps this was a kind of sex-codification. This wouldn’t be completely out of pocket as a theory. In queer culture there are after all a multitude of terms, and accompanying emojis, for the different categories of gay man. These range from bear to otter, to cub, to pup, to wolf, and on and on and on.

This explanation, although perhaps a little far fetched, would at least partially explain why the photo used, the anomaly in the profile, was so often the same one.

Except the presence, or indeed the ubiquity, of the photo wasn’t the strangest thing about it. What was, is that each third-party photo was slightly modified with someone else’s face. This face definitely wasn’t a part of the original image, but neither was it the face of the person in the profile.

This led to a suggestion that these photos were the result of some kind of AI glitch. All of the profiles were of conventionally attractive, European looking men. All the photos were the same, until the last one. Could this mean that Tinder AI was producing these stereotypically ‘hot’ profiles in order to maintain engagement?

At a time when dating app fanaticism is waning in place of face-to-face dating events, and a desire for connection supersedes that of swift-swipe verification, it would make sense that Tinder would need to do something to draw in and engage users with the apps.

That said, it may be unfair to assume Tinder’s AI is so unreliable that it frequently causes noticeable glitches across many profiles.

Using reverse image recognition technology, Haubursin managed to find the real people behind the profile photos. While the men in the photos weren’t the people that the profiles said they were, they were real men.

Their photos were being impersonated by other users in order to gain more likes. This, coupled with the suggestion of moving the conversation over to WhatsApp when you interact with the profiles, and then steering the conversation towards crypto currency, positively screamed romance scam.

The idea is that scammers would use fake profiles on dating apps in order to trick people into trusting them and developing feelings so that they would want to help them. In this way, romance scam victims in the UK lost £106 million in 2024 trying to be a good person.

While this might point to a larger problem, at least it means that where Tinder is concerned the problem is solved, right?

Wrong.

If this was a normal romance scam, how would the profiles also have facial verification?

This facial recognition, introduced to UK Tinder only in March of this year, means, ostensibly, that people on dating apps should be who they say they are. There’s even a setting on the app that will allow you to see only verified profiles.

However, as mentioned in the guidelines for this feature, this doesn’t necessarily apply to all photos. Since Tinder users can upload up to nine photos, this means that eight of those photos might not be you. But if just one photo is, that’s good enough for Tinder. It doesn’t matter if that photo is a photoshopped billboard or a bobblehead, as long as it looks enough like you to pass the verification.

Considering the average Tinder profile, this sort of makes sense. Not all of the photos are necessarily selfies. You might want to upload a group photo to show the kinds of people you hang around with, or a more scenic shot to relay that you enjoy long walks on the beach.

What this means is that people only need to verify one photo which they can then conveniently place at the end of their profile, to present themselves as whoever they want to be. This way, rather than relying on the age-old group photo with more attractive people – and hoping your match thinks that the hot one is you – you can just conceal your true face within an image and still bypass the facial verification feature.

As part of his research, Haubursin tested this out for himself, creating photoshopped or AI swapped images of his face and seeing if they passed the facial verification. He replicated the same model on the dating app Hinge, which is owned by the same parent company as Tinder and which uses the same FaceTec facial verification software.  He was successful time and time again.

Only Bumble rejected the majority of his photos. Bumble would also automatically delete each photo which didn’t pass the facial verification.

What does this mean for modern dating, then?

Perhaps dating apps’ inability to protect their users from scams and fake profiles might push people further and faster back into the real world. Dating is scary enough as it is, but at least in person you can have some idea of who you’re actually talking to.

Enjoyed this? Click here for more Gen Z focused culture stories.

Accessibility