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Jeremy Kyle and the politics of poverty

Television in the 2000’s and early 2010’s had ‘iconic’ shows like The Jermey Kyle Show and Fat Families, but were these truly a reflection of social transformation by Third Way politics?

Older Gen Z or ‘Zillennials’ may remember watching daytime television on their old boxy TV’s, enjoying classics like The Story of Tracy Beaker and The Catherine Tate Show.

Some may also remember more dramatic shows like The Jermey Kyle Show, Fat Families and Can’t Pay? We’ll Take it Away. They were funny, chaotic, and very meme-able.

Many in the UK deem this period as the prime of comedy within the last millennium, having sarcasm and dark humour that can often be seen as problematic in recent years.

Younger Gen Z’s mostly encounter these shows from viral snippets on TikTok and Instagram, watching the shouting matches, lie detector reveals, and bailiffs knocking on doors.

But behind the chaotic entertainment lies a deeper question:

@thomasm150

This show had some great moments 😂. #fyp #funny #jeremykyle #tv #uk #foryou

♬ original sound – Mr.T

Why were so many British TV shows focused on portraying working-class dysfunction?

These shows weren’t just forms of entertainment; they emerged during a political movement where poverty was increasingly framed as a problem of personal responsibility.


The rise of ‘poverty TV’

Shows like The Jeremy Kyle Show, Fat Families, and Can’t Pay? We’ll Take it Away have a strong commonality, in that they’re all heavily centred around debt, addiction, unemployment, and family breakdowns.

The other ever-present was the focus on working-class people documented or put in reality television settings to discuss topics like eating addictions, cheating, and indebtedness.

Arguably, the shows did really shine light on growing problems that their primary audiences could relate to, especially after the great recession in 2007. For some families, topics surrounding money problems and debt were becoming all too real.

Nonetheless, the shows overwhelmingly featured working-class people being placed under public scrutiny with lie detectors, confrontations, or lifestyle interventions.

Critics call this ‘poverty porn’ which is any type of media, be it written, photographed, or filmed, which exploits underprivileged people.

The overwhelming air of negativity from constant yelling, fighting, poor hygiene, and financial management highlighted on these shows socially constructed vilification against the working class – or so many believe.

As Tiktoker i_r_t_e_z_a1 put it, this made the working class look like the ‘fallen behind victims’.

It’s clear that these programmes turned structural issues like poverty into personal spectacles, making the working class the British media’s faithful jester. Ricky Gervais once called it ‘wheeling out the bewildered to be sniggered at by multimillionaires’ as Andy Millman on Extras.


The political backdrop – New Labour

This wasn’t just a new trend within the media, but rather a direct reflection of a shift in Britian’s political landscape, New Labour.

Tony Blair was perhaps one of the most memorable British Prime Ministers, up there with Churchill and Maggie Thatcher.

He introduced a new type of socialism and subsequently a new type of Labour, one which was more liberal and more in the middle ground to appeal to both the political left and right.

One of Blairs most notable changes was replacing Clause IV of the Labour party constitution in 1995.

It was a key shift for the third way; it got rid of ‘common ownership’ and changed the clause to ‘the enterprise of the market and the rigour of competition.’

In layman’s terms, this meant labour was less of a traditional socialist party, but rather a party that accepted capitalism and the markets, focusing more on opportunity.

This meant that government was pushing the rhetoric on:

  • Responsibility
  • Aspiration
  • ‘Hard-working families’

Welfare policies became more about helping people into work and stopping long-term dependency on the welfare state.

What could seem like just a simple change in political language subtly divided society into deserving workers and underserving welfare claimants.

Owen Jones argues in his book Chavs: The Demonization of the Working Class that the British media and politics have systemically portrayed the working class as lazy, irresponsible, and morally flawed.

His central argument was the idea of the ‘chav’ stereotype, which is often referenced in 2000’s TV comedy shows and documentary series alike, from Little Britain’s Vicky Pollard to Britain’s Favourite Celebrity Chav, many shows reinforced this stereotype.

Even Doctor Who explicitly referenced the term in their ‘New Earth’ episode.

Rather than showing low wages, housing shortages, and insecure work, programmes focused on ‘chavvy’ shouting matches, chaotic lifestyles, and extreme cases.

The working class became a cultural punchline.

This made screaming matches and ‘cheating baby daddies’ on The Jermey Kyle Show not just a display of drama but a reinforcement that poverty was primarily about behaviour rather than economic conditions.


The close link between media and politics

Having witnessed both the height of this daytime TV explosion, and it’s  eventual descent into TikTok clips, I’m firmly part of the camp who believe politics has fuelled the negative portrayal of working-class people.

Media and politics are like mirrors facing each other – each reflecting and reinforcing the others’ narrative. This operates like a feedback loop: political narratives shape media portrayals, and those portrayals reinforce political ideas in the public’s imagination.

So, for some, those chaotic British, daytime TV moments may look like harmless nostalgia on TikTok, but they helped shape the way Britain still talks about poverty today.

Narratives. Still. Matter.

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