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social media is toxic for clicks + banksy revealed

what? Nah I never knew that, never knew that

The BBC must be terrified of whistleblowers at this point. But the latest exposé hasn’t come at its expense… it actually gets the honours of spilling the tea on someone else.

Canaries have come to the BBC with a case concerning Meta and TikTok, and their supposed amplification of toxic content for clicks. Given Zuckerberg is already in court batting off accusations that his platforms are deliberately addictive to minors, this sudden inquisition will have him yanking his permed hair out.

Social media tycoons have long used the defence that overtly negative content circulates on their platforms as an unwanted side effect: a minority of bad actors, some loopholes, the odd oversight or moderation failure. What they don’t tend to say is that dangerous or inflammatory stuff is good for business, and you certainly wouldn’t catch them saying they deliberately tolerate it for clicks.

Well, well, well.

The BBC has just released a chunky exposé, in which 12 former employees at Meta and TikTok say that content of an inflammatory (or rage bait-y) nature was viewed as currency. They say that internal research showed outrage was driving engagement, and both effectively left the door ajar for it to continue seeping through.

At Meta, one former engineer at the company said staff were told to allow more ‘borderline’ harmful content into users’ feeds, including misogyny, conspiracy theories, and flat out misinformation, as Meta scrambled to compete with TikTok’s numbers and reassure investors. Internal documents suggest Facebook knew morally charged or anger-inducing posts were generating the most buzz, and decided to push them harder.

Another ex-employee said that Instagram Reels was knowingly launched without adequate safeguards in place. They claim preliminary internal reviews showed that harmful comments were way more common there than on the base platform, with 75% higher levels of bullying and harassment, 19% more hate speech, and 7% higher violence and incitement.

TikTok’s allegations are equally grim. A whistleblower from its trust and safety team told the BBC that cases involving minors, sexual blackmail, cyberbullying, and extremist content were sometimes given lower priority than complaints involving politicians.

In one example, a mocked political figure took precedence over a 17-year-old reporting cyberbullying and a 16-year-old whose photo had been coopted for sexualised content. Another said dodgy videos often began surfacing after users had been on the app for a while, as the algorithm steadily learned which posts were most likely to keep them engaged and refined itself.

We all know that rage bait content does well. Just go on Kick for 10 minutes and you’ll see that. But it’s another thing entirely if social media companies are baking this content’s parameters into their models.

Click here to read the full story.

identity

In Search of Banksyreuters

A whole-ass investigation to prove what a Google AI prompt would have provided anyway. Fair enough, we respect it. Reuters has had a go at the art world’s worst kept secret, tracing a surprisingly paper-heavy trail that points to Banksy being a Bristol-born artist called Robin Gunningham – who changed his name in 2008 to David Jones, making himself ‘harder’ to track. From Murals in Ukraine to US court filings, and an old New York arrest report, the investigation throws out some interesting firsts, if you’re the type who enjoys a rifle through legal records. The more alluring story is how Banksy used anonymity as part of the brand, with Reuters, to its credit, showing that the mystery was sustained by legal, commercial, and cultural infrastructure. It wasn’t a dramatic unmasking, but plenty went into keeping the ‘myth’ angle alive.

Louis Theroux’s manosphere documentary is an infuriating failurethe independent

This two-star review was good for a morning chuckle, and now the dust has settled on the documentary, the verdicts are starting to pour in. The theme of Louis Theroux’s Inside the Manosphere has received plenty of criticism from us for its shaky framing and tenuous focus, but the Independent’s slant came from another angle entirely. It argues, pretty convincingly, that Louis was never going to get any sort of accountability from those who earn a crust in a realm devoid of morality and hellbent on virality. It says the presenter is out of his depth, unable to challenge misogynistic figures whose entire business model is shameless attention, provocation, and anger. Given HStikkytokky is gearing up to go on Piers Morgan’s podcast for another shouting match, it’s hard to argue otherwise.

uncanny valley

Benjamin Netanyahu is struggling to prove he’s not an AI clonethe verge

People are struggling to discern whether they’re seeing Netanyahu addressing the masses, or AI slop working its magic. Basically, loosen the f*ck up Benj. In all seriousness, though, there are surreal conspiracy theories – largely pushed by the Iranian state media and sections of the internet – that the nation’s leader has been killed off and replaced by AI generated footage. They’re gaining traction, and everything he posts is now subject to microscopic scrutiny. ‘Extra fingers’ and dodgy coffee cups have been explained away by fact-checkers, but the scepticism rages on. The Verge is less concerned about the specific claims, and more interested in how quickly geopolitical paranoia is able to snowball in a world where AI is everywhere. If that angle doesn’t entice, it’s fairly amusing.

 

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Nvidia Announces DLSS 5, Injecting Even More AI Into Gamesign

Nvidia is rolling out what it calls the ‘GPT’ moment for graphics. Yesterday, its DLSS 5 showcase showed how the technology has evolved from sharpening visuals and upscaling resolution, to flat out injecting ‘photorealistic’ AI over character models and environmental assets. In clips of Bethesda’s Starfield and Resident Evil: Requiem, the DLSS technology enhances the faces of NPCs and playable characters in real time. The only problem: many gamers say the original design vision is lost. In the case of Resident Evil’s Grace Ashcroft, the change is reminiscent of the yassify memes of 2023. There’s that uncanny sheen and smoothed over skin texture that we’ve seen so often in corners of the app store or on dodgy ad banners online. Knowing how strongly people take exception to creative flair being substituted by AI, this one was never going to go down well, and Nvidia is already tempering the technology’s effects following the backlash.

social codes

Turns out a lot of us care about ballet and operathred

Timothée Chalamet put his foot in it in a recent interview, to put it mildly. While promoting Marty Supreme, the actor casually said that he didn’t want cinema to go the way of ballet or opera, two art forms ‘no one cares’ about anymore. The backlash was nigh-on instantaneous and is still ongoing as we speak. Our own Flo Bellinger breaks down how this moment sparked a very real argument about which art forms get dismissed as irrelevant, and who gets to decide that. As for Chalamet, he’s still having casts of his ass spanked by Conan O’Brien at the Oscars and catching flack from both the opera and ballet communities. He’d do well not to crash out again. Hold him tight, Kylie.

A bill aiming to treat abortion as homicide has failed in Tennesseeusa today

You know a bill is grim when even Tennessee Republicans decide it’s too much. For over a year, there has been concern that the state would enact a bill treating abortion as ‘homicide of an unborn child,’ opening the door to murder charges and potentially the death penalty for those who seek the procedure, facilitate them, or perform them. The bill’s fate remained disconcertingly ambiguous for some time, though we recently discovered that it failed quietly in a House subcommittee without even a vote. Despite the state seemingly coming to its senses over how politically divisive the change would have been, concern still lingers over how this proposition was able to gain traction with officials. Post-Roe America remains as confusing and contentious as ever, it seems.

we recommend

If you’re not into footie, apologies and see you next week. If you are, you absolutely must check out the Weekend Roundup on the DR Sports YouTube channel every Monday at 12:30pm. Hosted by AFTV’s Robbie Lyle, a panel of fans debrief the weekend’s Premier League action and absolutely cook the members who’ve failed to secure three points. It scratches that tribal itch in a goofy and childish way – not a foaming at the mouth in a grotty pub type of way.

We hope you enjoyed this edition of the common thred. Thanks so much for engaging with our content!

All the best for the rest of the week!

Stay safe,

Jamie

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