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Higgsfield just levelled up AI video editing massively

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London, UK
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Twitter edits are about to become a whole lot more bombastic thanks to Higgsfield’s ‘click to video studio’ update. People are already toying around with altering the backgrounds of high budget music videos and the results are eerily impressive.

Your university degree in computer animation and video effects is becoming more redundant by the month.

Higgsfield’s AI video editing app has been around since 2024, but its recent explosion in engagement can be traced to its ‘click to video studio’ feature rolled out just recently.

While its novelty of animating still images in 2024 was amusing and fairly impressive, its video editing capabilities are a whole other level. The numbers back this up, too, showing 11 million users and 1.2 billion impressions since the feature went live in September.

Far and away the most popular choice in the AI video generation space, it allows users to write detailed prompts to alter existing clips, upload reference images to be animated in frame, or drag preset cinematic effects in such as snow, fireworks, or stylised filters.

 

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There’s plenty of exaggerated big talk when it comes to creative AI studios and apps disrupting creative fields, but in this case that possibility feels genuinely tangible. For brands or creators looking for scalable solutions to making professional-quality video, Higgsfield is already raising eyebrows, and its enterprise-grade features will only get better with time.

People are sharing examples of what the technology can do on social media, patching together their own versions of high-budget music videos using AI generated elements. Check out some examples here, including artists like Stormzy, Billie Eilish, The Weekend, and Kendrick Lamar.

In one example, featuring Lil Yachty’s viral walkout at the Lyrical Lemonade Summer Smash, a user has timed each beat with a drastic change of scenery, including a blizzard, a distant explosion, and an iridescent vista. They also make Yachty disappear and reappear, change his outfit to a pink suit, and reimagine the scene in a different camera angle that was never filmed – complete with fireworks, because, why not?

It’s undoubtedly a little corny and overstimulating, but these overcooked examples are purely a show of technology. In the same vein as early YouTube edits, they’re intended to display what the ‘click to video studio’ can achieve within just a few minutes of tinkering and the repercussions are potentially huge for digital creators.

While an aspiring musician can turn a mundane park into something resembling a label financed visual, complete with multiple locations, costume changes, and realistically rendered 3D objects (like planes and cars), the flip side is that those who ply their trade in the VFX space may start to be viewed as expensive and unnecessary in the near future.

Several globally renowned musicians have spoken out fervently against AI, with the latest case seeing Ariana Grande admit to blocking any social media pages that use her likeness for AI edits or images.

Then there’s the growing reticence from consumers, who panned the Coca-Cola Christmas ad for opting for AI generated clips instead of original animations. The oversaturation of AI slop online also influenced the historically low ratings for Call Of Duty: Black Ops 7 for featuring AI-generated cosmetics.

You can make up your own mind about whether Higgsfield being able to mimic professional level VFX is a good thing, or cause for concern. But either way, it’s destined to change the industry.

If it isn’t them, someone else will.

Enjoyed this article? Click here to read more Gen Z tech stories.

Editor in Chief London, UK

I’m Jamie (He/Him), the Editor in Chief at Thred. Keeping up with gaming, tech, and culture is my thing, but when away from my keyboard, you’ll probably find me wrapped around a large Tango ice blast at the latest mediocre horror flick. Follow me on Twitter, LinkedIn and drop me some ideas/feedback via email.

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