The new campaign aims to target harassment on board TfL services. But is it shifting focus away from perpetrators?
Transport users in London are being urged to step in when they spot harassment, under a new campaign titled ‘Act Like a Friend’.
Encouraging commuters to intervene if they spot abuse, violence or discrimination on board TfL services, the initiative hopes to target instances of harassment and provide additional means of support for victims.
The campaign uses real stories to demonstrate how simple interventions can support those targeted by hate crime, sexual harassment and other offenses. But despite admirable intent, is this shifting the spotlight away from perpetrators when more focus should be placed on stopping incidents in the first place?
‘Act Like a Friend’ launches as part of National Hate Crime Awareness Week (11-18 October), with the campaign film showing Londoners various ways to step in and help fellow passengers experiencing harassment.
This involves supporting the victim rather than approaching the perpetrator – whether that’s by pretending to know the victim, sparking up friendly conversation, or simply asking them if they’re okay.
According to Creative Salon, the campaign reframes bystander action as something as natural as ‘being a friend’, and thus creates a safer space for all travellers.
Siwan Hayway, TfL’s director of security policing enforcement, told the BBC that the ‘new campaign shows how powerful it can be to strike up a conversation with the targeted person and treat them like a friend, to help them feel less alone and make the first steps toward reporting the incident.’
‘No-one should be a victim of hate crime or harassment in London or feel anxious or targeted because of who they are,’ adds Kaya Comer-Schwartz, deputy mayor for policing and crime.
‘TfL’s new campaign gives Londoners the knowledge and confidence to stand up to hate crime, address intolerant behaviours and safely challenge hateful narratives.’
But response to the campaign has been mixed. Online, users have called out both the focus of the campaign and its function – with one user suggesting ‘people should do this without the instruction of a transport firm.’ At the time of writing, the comment has almost 1500 likes.
Others have called out TfL for focusing their attention in the wrong place. ‘Nahhh, how about you invest in station security? Taking customers’ money and then expecting them to play problem solvers?’




