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The latest online generational feud is directed at ‘rustic’ millennial burger chains, with TikTokers hoping on to the trend to poke fun at all their distinct quirks. It’s funny, if not extremely accurate.
Another week, another generational battle of cringe.
The previous TikTok trend saw Gen Zers poking fun at cave divers and their apparent desire to fit into any gap imaginable, seemingly out of nowhere and for no particular reason. Still, it was incredibly funny.
This time, we’re roasting millennial burger chains and restaurants – you know the ones. I’m talking wooden plates, bare bulbs, fries that come separately, metal barstools, the whole shebang. They’re in most major cities and gentrified urban areas, and you’ll no doubt spend a fortune if you cough up the cash for a full meal.
Where did this trend come from, you might ask?
An article by Mashable points to TikToker Kyle Gordon, who recently released a parody millennial song that satirises ‘We Are Young’ by Fun. It accurately recreates those incredibly insufferable 2011 pop anthem vibes that vaguely bellowed about ‘never dying’ and ‘living for the now.’ You can watch it below to fully immersive yourself.
That song became the background track to a ton of TikToks that took aim at millennial burger restaurants. A natural progression of a typical social media trend, of course.
Areas of particular mockery included the expensive food items, brioche buns, too many topping options, a chalkboard that’s always listing craft beers, menus using adjectives like ‘kick-ass,’ and truffle fries.
Creators also joked about these places always being started by ‘two guys with a dream’ and that they describe themselves as ‘doing things a little differently’.
@takingabreak59 “est 2016 or est 2018” #fyp #foryoupage #millennial #2015 #2018 #hipster
It’s all good humour, of course, but also indicates that we’ve reached a point where millennial culture and temperaments are ripe for jokes. Like that first parody song we mentioned, the early 2010s period is now so far away that it’s available for funny jibes, much in the same way our parents look back on the 1980s and their outfits with bewilderment.
The trend is also part of an increasing separation between Gen Z and millennial attitudes, as both cohorts have grown up in drastically different social and political environments.
@croveranalyze BERGERS MENTIONED #college #collegelife
