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In an investor call this week, Mark Zuckerberg said that Facebook was looking to return to its roots in order to reconnect with Gen Z. The platform has steadily lost favour with young people over the last decade or so.
Meta CEO and Facebook founder Mark Zuckerberg has indicated that the platform will be returning to its roots in order to entice Gen Z social media users.
In an investor call this week, the billionaire tech mogul teased an ‘OG Facebook’ reset, stating that it would be a significant focus throughout 2025.
When asked about the plans, Zuckerberg said that Facebook would invest both time and money into this initiative in the coming months.
‘I think there are a lot of opportunities to make [Facebook] way more culturally influential than it is today,’ he noted. He warned investors that these upcoming changes may negatively affect revenue in the short-term, and will be rolled out within six months.
‘I think some of this will kind of get back to how Facebook was originally used back in the day,’ Zuckerberg stated.
Facebook has steadily lost favour with younger Millennials and Gen Zers over the past decade. Countless data scandals, mismanagement of personal information, outdated design, overbearing advertisements and a bizarre, brief obsession with VR have all steadily eroded consumer trust in the platform.
Where once it was a hub for youth culture and digital socialising amongst university students, it has since become more of a utility and a begrudging necessity.
Most associate Facebook with misinformation, Baby Boomer humour and dodgy online marketplaces; studies show that Gen Z are far more likely to gravitate toward TikTok and Snapchat, neither of which are in Meta’s sphere of influence.
Zuckerberg seems eager to change the brand’s image, no doubt to ensure Facebook’s dominance for the next generation of consumers. All of this comes hot off the heels of Meta and Amazon scaling back their diversity initiatives and seemingly bending to the will of Donald Trump, too.
