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US comedian and television host Whoopi Goldberg has launched All Women’s Sports Network (AWSN), a new 24/7 global women’s sports channel.
Women have historically been excluded and discouraged from practicing sports.
During childhood, girls constantly hear phrases like ‘you run like a girl’ and ‘you kick like a girl’ – phrases which are usually made to mock them.
Despite efforts to stamp out damaging stereotypes, this level of discrimination against female athletes has yet to disappear, even on the professional level.
At least 40 percent of all sports played globally are played by women, but these matches make up a mere 4 percent of live media coverage.
Female athletes are also less likely to receive sponsorships, and the unwillingness of television stations to transmit these women’s sporting events because they do not consider them a lucrative enough.
Thanks to Whoopi Goldberg, American actor, comedian, author, and television personality, this will soon change.
