The low-budget airline brand EasyJet has unveiled a ‘roadmap to net zero by 2050’. It includes hydrogen-powered jet engines and a replacement of kerosene-fuelled planes. The company is also dropping its controversial carbon offsetting scheme.
Now that we’re finally climbing our way out of the pandemic, flights and international holidays are making a big comeback.
While business executives will be happy to see the recovery, an increased rate in flying is likely to be a potential disaster for our environment. The aviation industry is already a huge problem for the climate, with recent studies urging for emissions to be cut now if we’re to keep below a 1.5C global temperature increase.
EasyJet’s latest roadmap doesn’t promise this immediately, but it does set out a path to net zero planes by 2050.
How will this be achieved, you might be wondering? EasyJet says it will be pushing to switch to sustainable aviation fuel, use more fuel-efficient planes, and incorporate carbon capturing to meet the deadline. It will also continue to invest in new technologies to curb emissions moving forward.
Perhaps most notably, the airline will be halting its ‘carbon credits’ offset emission system that attempted to balance out any negative environmental effects of its practices. This was controversial from the outset, with a Guardian investigation finding the system to be fundamentally flawed and potential greenwashing.
It insisted that it would ‘not invest less’ in sustainability initiatives, mind, suggesting that its efforts to become greener are growing rather than regressing.
While many of these planned ideas are long-term, easyJet did outline some more abrupt changes.
Fleet replacements will soon cut back 15% of emissions, with 168 more A320neos being ordered from Airbus. EasyJet will also retrofit existing planes with technology to optimise flight descent and fuel burn.
Johan Lundgren, chief executive at easyJet, said its plan was the more ambitious than any of its competitors. ‘We have already reduced our carbon emissions per passenger, per kilometre, by one-third, so this marks a significant acceleration in our decarbonisation’.
All of this together means that easyJet predicts it can cut its emissions by 78% in the next three decades. Carbon capture will then push the company to be entirely net zero.
It makes sense that mainstream companies are pushing climate focused policies, especially as Gen Z become a larger portion of the traveller market. Big brands will need to keep up with emissions and net zero targets if they want to appeal to younger people.
I’m Charlie (He/Him), Deputy Editor and Senior Writer at Thred. I was previously the Editor full time at Thred before moving to Bristol in 2024. As a music and gaming enthusiast, I’m a nerd for pop culture. You can find me curating playlists, designing article headline images, and sipping cider on a Thursday. Follow me on LinkedIn and drop me some ideas/feedback via email.
Britain’s press has long claimed to simply report politics, but its deep-rooted bias toward the Conservatives suggests it may have played a far more active role in shaping how the public sees power, leadership, and ultimately who gets to win.
On 13 April 1992 after a devastating election loss, swerving the usual graceful exit, Neil Kinnock stood in front of the press and made a striking claim:
‘...the Conservative-supporting press...
New research, building on data from 2024, reveals that accelerating ice melt is not just slowing Earth’s rotation at a rate unseen in 3.6 million years, but also disrupting global technological systems.
When the Earth was first born 4.5 billion years ago, an average day lasted less than 10 hours. Fast forward to 150 to 180 million years ago, during the time of the dinosaurs, that average expanded to
Studies show a direct correlation between motherhood and a decline in academic tenure, with one in three women leaving academia after becoming mothers.
When I was a student, I remember being struck by how many women were on my Art History course. Out of our 50-or-so cohort, I could count the men on one hand. But it was a very different picture when you looked at the staff.
We had several...
Though the project is a vital strategic asset for the US, its reliance on advanced tech for mitigation techniques have failed to ease local anxieties about water security and the environment.
In the past two years, the US government has placed significant emphasis in obtaining rare earth minerals. From EVs to precision weapons, these minerals have become an essential commodity in the global economy. However, global sanctions on their...
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
0 comments
