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How McDonald’s marketing misfired

How McDonald’s marketing misfired

McDonald’s CEO, Chris Zempczinski, was mocked last week for ‘eating’ a new Big Arch burger weirdly and referring to it as a ‘product.’ His behaviour and the ensuing backlash demonstrated a fundamental, widening disconnect between corporate types and the average consumer. So…we’re guessing you’ve probably seen McDonald’s CEO, Chris Zempczinski,...

By Bristol, UK

The Common Thred

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The Gen Zer

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Thred 100

Maxwell Frost

Maxwell Frost

Maxwell Frost became the first Gen Z member of US Congress at 25. He’s already organising around gun violence prevention, young voter engagement, and climate policy.

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