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Pornhub pressured to crack down on non-consensual uploads

In light of a recent New York Times exposé detailing the damage done by non-consensual videos posted to pornography sites, Pornhub has announced a set of major changes to the platform.

‘Serena Flietes was 14 when a boy she had a crush on asked her to make a naked video and send it to him,’ begins The Children of Pornhub, a New York Times exposé detailing the damage done by non-consensual videos posted to pornography sites. ‘She did, and it ended up on Pornhub, leading to a downward spiral of suicide attempts, struggles with addiction, and homelessness.’

Attracting a staggering 3.5 billion visits a month and the 10th most visited website worldwide, Pornhub touts itself as the ‘cheery, winking face of naughty.’

It’s launched environmental campaigns, cheered people up in lockdown with the promise of free steamy content, and has donated large sums of its revenue to organisations fighting for equality.

It even released an educational series for its younger audience offering ‘real talk about sex from those who know it best.’

pornhub billboard times square

Within the confines of this seemingly harmless (and generous) platform however, there exists a very real, very dark side.

To date, though activists have demanded changes to the porn streaming giant’s business model for some time, little action to rectify this has been taken. Their claims refer to the inherent absence of checks to ensure videos are consensual, and outline the fact that scenes of sexual assault, trafficking, rape, and child abuse continues to remain readily available on the internet.

At fault of continually refuting an evidently systemic problem with videos of this nature on the site, Pornhub yet again denied responsibility, calling the newest allegations ‘irresponsible and flagrantly untrue.’

That was, of course, until MasterCard permanently blocked the use of its cards on the site and Visa suspended all payments until the investigation is completed.

Forced to confront this widespread and long-overdue issue with policing content as lawmakers propose a new bill that would allow victims to sue, Pornhub has finally announced a set of major changes to the site.

As of this week, the platform has in place a blanket ban on downloads, and an outright ban on unverified videos.

https://twitter.com/Pornhub/status/1336404731229581315?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1336404731229581315%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.papermag.com%2Fpornhub-nonconsensual-uploads-policy-change-2649431752.html%3Frebelltitem%3D2rebelltitem2%3Frebelltitem%3D2

‘Pornhub will only allow properly identified users to upload content,’ said a press statement on the proposed policies. ‘We have also made some key expansions to our moderation process, integrating a new slate of detection software in partnership with various watchdogs and non-profits across the globe.’

This essentially involves introducing a ‘Red Team’ that’s solely dedicated to flagging illegal and non-consensual uploads, a short-term solution to be re-assessed in 2021, alongside a never-before-seen transparency report.

Author of the exposé, Nicholas Kristof, is cautiously optimistic, and took to Twitter to voice his scepticism, saying that ‘a great deal depends on how Pornhub implements these [changes], and it hasn’t earned my trust at all, but these seem significant.’ He added that a great deal will also depend on whether past content, already on the site is vetted or removed.

It’s an abrupt U-turn for a website that’s always insisted its procedures to stop illegal content are robust, but an extremely necessary one, particularly given Pornhub’s dramatic spike in traffic since the beginning of the pandemic.

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