Stepping onto the digital scene with the slogan ‘friends, not followers’, can the new photo and status-sharing app Lapse hold our attention in a way that BeReal couldn’t?
It’s starting to feel like the reign of social media is collapsing.
Twitter’s engagement is at its lowest ever after rebranding to X under Elon Musk. Facebook – um, what even is that? Instagram has become a marketplace / TikTok rip-off where our self-confidence and financial savings go to die and… TikTok is TikTok.
Appearing to save us from app boredom in the summer of 2021 was the emergence of BeReal, an image-sharing platform that encouraged us to show an unfiltered, front and back camera photo whenever randomly prompted with a notification.
The idea behind BeReal was a novelty, going down well with young people around the world. It garnered over 21.4 million users and 2.1 million of them were still using it on a daily basis as of September 2023.
Managing to keep 10 percent of its initial sign-ups is pretty decent by today’s standards, but for most people, the affinity for BeReal was exactly as described – a short-lived summer romance.
Many users couldn’t be bothered to keep up with daily posting, especially when prompted at inconvenient moments, while others found the app to be too glitchy as millions of users flocked to post at the same exact time. It’s also worth noting that very few new features were introduced later on, making the app’s initially adored simplicity its ultimate weakness in the end.
So what’s next? Lapse, a London-born image-sharing app, looks like it could be a good contender. By incorporating features that already exist on other apps and putting a vintage spin on things – Gen Z may finally have a social media platform they can call home.
Likely learning from the momentary hype and slightly inconvenient style of BeReal, the latest photo-sharing app won’t prompt its users to upload once a day.
Lapse allows users to take and upload as many photos as they wish, though they do have to wait a little while to see them as these images take time to ‘develop’ in a ‘darkroom’.
This is a clever play on (disposable) film cameras, which have regained popularity amongst Gen Z who have never had to wait to view the pictures they take.
The feeling of developing a film roll evokes excitement because sometimes we forget what – or who – we snapped photos of. Having to be patient often builds excitement. Lapse’s creators clearly know this.
Of course, film photos have a delicious aesthetic to them. Lapse hasn’t left this detail out either. All photos taken will have a grainy appearance and interesting colour grade, evoking that straight-outta-film-camera feel without the expensive cost that comes with a trip to SnappySnaps – perhaps a nod to the long-famous Huji app?
Unlike BeReal, which stores photos in a private calendar-sorted album viewable only to the person who took them, Lapse allows users to organise and display their ‘Lapses(?)’ into customised albums on their user profile.
Friends can flick through all the images others have taken in the app, while the heading of each user’s profile plays a carousel of their chosen favourite images. For the older half of Gen Z / Millennials, this may be reminiscent of shared albums on Facebook or tiles on Instagram which we’re seeing less of.
All of these photos can be saved to users’ camera roll and posted onto other platforms.
Other noteworthy features and possible updates
Lapse wants its community to be booming, but close and authentic. It’s started out as invite-only, however, users should have no problem adding their best mates as everyone is encouraged to invite 5 friends to join during sign-up.
Based on the information provided by Team Lapse on its release day, the intention of the app is to help users connect and share memorable moments rather than focusing on whether people think we look hot or not.
Status updates are also welcome, with a text-based bubble asking users to ‘just say it’, to share ‘the last thing that made me smile’ or simply update statuses based on their ‘mood’. It’s giving a happy medium between the savage vibes of Twitter and the too-sweet world of Threads.
Once in, users will quickly notice there are no likes, only friends here. Friends can react with emojis or leave comments, but there’s no numerical measure.
It also encourages one-to-one or group conversations. The app already has a DM feature where users can send text-only messages or ‘polaroid’ images that can only be viewed once. Are you thinking what I’m thinking? Move over, Snapchat.
Finally, it has a unique group chat feature. Each group chat has a ‘roll’ of 36 shots which people in the group can snap to – kind of like having a disposable camera laying around at a house party. No one in the chat can see these photos until 24 hours later when they can be shared on Lapse, saved to the camera roll, and reposted to users’ hearts’ content.
Already, users of Lapse are suggesting improvements, which the app’s creators welcome via a form inside the app. So far, people want additional colour-graded filters, a wider variety of grain intensities, and subtle film burns to make the film-developed feel even more realistic.
Given that Lapse has gotten so much right in its initial launch, I wouldn’t be surprised if these updates start being implemented soon. The app’s longevity might depend on it, anyways.
I’m Jessica (She/Her). Originally from Bermuda, I moved to London to get a Master’s degree in Media & Communications and now write for Thred to spread the word about positive social change, specifically ocean health and marine conservation. You can also find me dipping my toes into other subjects like pop culture, health, wellness, style, and beauty. Follow me on Twitter, LinkedIn and drop me some ideas/feedback via email.
Those of us who purchase products on TikTok almost habitually have Trustpilot open in another tab. Can emerging ‘shopping social network’ Flip cut out the middleman by combining authentic video reviews and in-app ecommerce?
When you’ve a captive audience boasting $360bn in spending power but markedly declining attention spans, what do you do? You quite literally create a one-stop shop.
Meet Flip, the ‘social shopping network’ targeting Gen Z which...
Having been ousted by board members late last week, Sam Altman is already due to be reinstated as OpenAI CEO. The tech tycoon has his workforce to thank.
Well, this is awkward.
Cast your mind all the way back to last Friday (November 17th), when the surprising news broke that OpenAI CEO Sam Altman had been dismissed by the company board.
Having led OpenAI’s first developer conference just a week prior, in...
The ‘India Hero Project’ is a scheme which will allow the nation’s indie developers to pitch to a committee of nine Sony employees. Financial, technical, and marketing support will be offered to the best demos and Sony may even publish games directly.
The gaming market in India is currently worth an estimated $868m which is expected to double by 2027, according to data from analytics firm Niko Partners.
The once-hyped social site is shuttering after years of controversy. Its death is a sign of the times.
Long before the advent of Instagram or TikTok, socialising online meant updating your Facebook status or booting up Omegle.
Launched in 2009, the latter was unique in that it allowed users to engage in anonymous, one-on-one video or text chats with strangers no matter their age or location.
While many teens dreamt of stumbling...