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Europe is the world’s fastest warming continent, and recent heatwaves show how unprepared cities still are. Homes trap heat, transport struggles, and concrete keeps cooking after dark. Can Europe adapt fast enough? Find out more at thred.com
Higgsfield Short Studio can edit your Reel in your style, in seconds. Record, upload, pick a preset, then regenerate only the 8 second chunks you don’t like. Is this the end of painful Reel editing?
Sony is ditching physical discs for new PlayStation releases from 2028. Convenient? Yes. But it kills resale, lending, and real ownership. When digital becomes the only option, are gamers buying games, or renting access? Find out more at thred.com
The workflow is simple. Screenshot the end of clip 1, screenshot the start of clip 2, generate the transition in Higgsfield, then sandwich it in CapCut.
Marketing to Gen Z is no longer about shouting across every platform. Is community now more valuable than reach? Find out more on our Substack, The Gen Zer. Link in bio.
Switzerland nearly voted to cap its population at 10 million by 2050. Supporters called it sustainability, critics saw an economic risk. Can countries manage immigration pressure without turning inward?
The best campaigns do not invent behaviour, they name it. Stella Artois turned sneaking out for football into Work From Bar. Is this smart cultural timing, or just enabling the obvious?
Love Island’s opening episode hit its lowest ever ratings, and maybe Gen Z is just tired of perfect people selling perfect lives. Has influencer culture finally lost its grip?
British Airways removed a 13 year old with Tourette syndrome after he shouted “bomb”, despite his family warning staff beforehand. Safety matters, but so does understanding disability. Where should the line be? Find out more at thred.com
Ready to spice up your content scenes? Comment AI to get the prompt.
A buffalo nicknamed "Donald Trump" was spared from sacrifice after going viral online. The internet saw the blonde hair, crowds started showing up, and officials stepped in. Has social media ever saved a life this unexpectedly before?
Comment "prompt" down below and I'll send you the ready-to-paste prompt.
Gym memberships are up. Running clubs are booming. Gen Z cares about health. But there is a difference between wellbeing and obsession. Are we improving ourselves, or turning life into a productivity project? Find out more on our Substack, The Gen Zer, link in bio.
Cheese rolling is back, and somehow a German YouTuber beat the 23 time GOAT Chris Anderson. Broken bones for an 8 pound cheese? Would you risk your ankles for glory?
Are you using AI, or training it to work the way you do?
Are Buzzballz proof Gen Z is drinking differently, not drinking less?
If senior figures did not know, is that reassuring, or even more concerning?

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