This beauty company sells discounted cosmetics destined for landfill

Working directly with premium beauty brands to acquire any deadstock they may need to get rid of, Boop is slashing the industry’s contribution to landfill by selling these products online at up to 50 percent off their retail price.

This close partnership with brands allows Boop to ensure that all items they receive are authentic, sealed, and within their sell-by date.

Though their outer packaging might look different than usual – an old logo, misaligned label, or missing outer box – the formulas inside these much-loved products are perfectly fine.

Just to be sure, the team at Boop conducts quality control tests on all of the items on its website to confirm that they can safely deliver the same results as those currently in circulation.

Not to mention, details of what is missing or ‘wrong’ with a product are listed on Boop’s website, so people know exactly what to expect when their order arrives.

While sustainable options have long-existed in both food and fashion (think Oddbox, The Outnet, and other resell platforms) there was a gap in the beauty industry that desperately needed filling.

Boop – and other organisations with the same ethos – presents a win-win situation for everyone involved. Large beauty brands are reducing the amount of waste they produce, customers can access premium products without breaking the bank, and in turn, we’re all able to live more sustainably.

Finally, it’s worth noting that Boop donates ‘too-good-to-go’ beauty products to charities for people with limited access to hygiene products, such as Kind Direct, Beauty Banks, and The Hygiene Bank.

It’s this kind of cooperation and the shift in consumer mindset that is needed across many industries as we look towards a more sustainable future.  Seeing major players in the beauty industry warm up to the idea of passing on deadstock for the greater good is a sign we’re moving in the right direction.