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Gen Z don’t know how to feel about perfume in public

Is spraying in shared spaces a cardinal sin? 

I love perfume. Personal fragrance, scent, whatever you want to call it; giving myself a spritz of luxurious notes is what keeps my heart beating. No more so than during winter when, let’s face it, there’s little else to brighten up a drab day.

To be honest, I thought everyone was with me on this one. I know personal preference varies greatly when it comes to fragrance – hence the vast expanse of the industry – but I was sure everyone liked perfume and found others’ aptitude for wearing it a show of common courtesy.

As with many other topics of debate, however, TikTok has humbled me. A recent viral video says ‘There should be a law against wearing perfume in economy.’ I’d never considered that spritzing myself with a pleasant perfume on board a flight could offend my fellow passengers. Boy was I naive. At the time of writing, the TikTok in question has amassed thousands of comments and views from those who share its anti-scent stance.

I think we can all agree that personal hygiene is a basic act of public service – but if fragrance isn’t included in this category (much to my bemusement), then where does Gen Z stand on the topic of shared-space scents? As it turns out, the answer is complicated.

Laura Pitcher recently tapped this debate for a Dazed Beauty piece, in which she laments the online shaming she’s received – if by proxy – for perfuming in public. ‘There’s a whole world online around what people call ‘fragrance etiquette’,’ Pitcher writes, and it’s a world fraught with rules.

The most important of these do’s and don’ts is the volume at which you spray. According to etiquette instructor Katarina Bradacova, ‘perfume should complement you, not dominate the space – it should linger gently rather than leave a strong trail.’

@strollinginthesuburbs But in all seriousness… it’s a no. #traveling #airplanetiktok #traveltiktok ♬ STUCK IN A DAZE – SHIIIKARNO

Come to think of it, this makes complete sense. I might be in love with my perfume, but I can’t expect others to share that opinion. And the thought of someone wafting me with a fragrance I can’t stand, especially in an enclosed space, is enough to make my head ache.

I fear I’ve been unintentionally selfish with my fragrance routine in the past. If I love a scent I’ll be sure to lay it on thick – why not? I’d think. I’ve spent enough money on it. Those poor unfortunate souls next to me on the tube who don’t share my affinity for bergamot and vetiver.

There’s also a science behind all of this. Bradacova points out that certain perfumes can cause headaches and even allergic reactions for some people, so wearing them heavily in shared spaces like a plane isn’t exactly best practice.

‘In such cases [like a long-haul flight], using little or no perfume is the more thoughtful choice. [But] every situation is different, so it’s important to consider the setting and adjust accordingly,’ she adds.

During my research for this piece, I found an entire subsection of the internet devoted to fragrance etiquette. There are expansive reddit threads unpacking the question of when, where, and how much – and countless lists of rules for navigating this bumpy landscape.

For every person defending their right to smell expensive, there’s another demanding scent-free zones in offices, gyms, and even public transport.

Do you feel that it’s rude to wear perfume or scents in public (due to so many people having allergies/sensitivities or so many places being scent free)? WHy or why not?
byu/doughnutdonot inAskWomen

It’s easy to dismiss this as hypersensitivity – yet it also says something deeper about how our generation relates to personal boundaries.

In a culture hyper-conscious of consent and overstimulation, the idea of forcing one’s fragrance onto others can start to feel, well, intrusive.

There’s also the issue of accessibility. Fragrance sensitivity, or Multiple Chemical Sensitivity (MCS), is a legitimate condition that affects an estimated 13% of adults, according to environmental health research. For those with respiratory conditions, even subtle sprays can cause dizziness or migraines.

As Pitcher points out in Dazed, this shift mirrors a larger cultural recalibration. ‘There will never be a general consensus on wearing perfume in public,’ she writes, ‘and maybe admitting that no one has the absolute authority on smell is the place to start.

Doing what makes you feel good while always being mindful of other people – and that you don’t exist in a vacuum – is a solid rule of thumb for doing anything in shared spaces.’

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