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This company is pressing indie music onto vinyl postcards

Credit: Vinylpost
By
Benito Juarez, Mexico
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The first record subscription of its kind, Vinyl Post is bring back the nostalgia of listening to new music releases on vinyl flexi discs. 

I’m currently going through a “music lover” era, and I need to find more ways to enjoy music other than the conventional random playlist on Spotify or Apple Music.

Thanks to TikTok, I found something that might fulfil that need. It’s called: Vinyl Post Record Club.

Unlike their similar monthly vinyl subscriptions, this one brings back the concept of flexi discs in all their splendour (another thing I only recently discovered had existed), which you is esseentially the equivalent of today’s artist merchandise, but in the ’60s and ’70s.

Flexi discs were first popularised by the Beatles, who made use of them as a purely promotional concept.

The band would sent their fan club a 6-minute flexi disc, including recordings of Christmas carols and thank-you messages.

 

Vinyl Post is reviving the flexi disc in two ways.

First, their company allows buyers to customise their Flexi disc, with personalised cover art and their own songs or even voice notes.

Secondly – and the one I was most interested in – is a membership of around 8 dollars a month. This subscription guarantees that you will receive a monthly package at your home containing a flexi disc, a biography of the artist who performs the song, their social networks, complete with the song’s lyrics on the back.

It also includes a postcard with a handwritten note from the artist themselves.

This monthly subscription will likely attract major vinyl lovers, as it only includes songs by indie artists.

Although there is not much information about participating artists online, it is likely that they are interesting in the opportunity to gain more exposure through this creative initiative.

The song included in the flexi disc is curated by BIRP!, an indie music blog that monthly publishes playlists with hundreds of songs that you can either listen to on digital platforms or even download for free.

BIRP! also manages a new music blog, where people can discuss new releases.

Vinyl Post could be signalling the comeback of the flexi discs as collectible and promotional material. If vinyl could come back why not flexi discs?

Would you join in the Vinyl Post club?

Remote Writer Benito Juarez, Mexico

Hello, I\’m Eunice(She/her), born and raised in Mexico. I write about Latin American pop culture, my writing focuses on showcasing emerging talents who are disrupting their respective industries, and to help you discover new things to break your routine.

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