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UK calls for streaming services to share revenue into TV fund

MPs in the UK have called for platforms like Netflix to share some of their revenue to support high-end British TV. They warn that a lack of support could erode distinctly British content.

A group of UK MPs have called for streaming services to contribute a share of their revenue to a fund that would support British high-end TV production.

The recommendation comes as part of a new report by the Culture, Media and Sport (CMS) committee. It urges the government to improve support measures for producers while safeguarding the creation of content that is ‘distinctly British.’

‘It is time for streamers to put their money where their mouth is,’ said the report. It suggests that streaming companies ‘pay 5% of their UK subscriber revenue into a cultural fund to help finance drama with a specific interest in British audiences.’

The report cited the recent success of Adolescence and its impact on British conversations surrounding real life issues. A huge hit for Netflix, the show has garnered support from Keir Starmer and sparked discussion around masculinity online.

MP Dame Caroline Dinenage, who is the chair of the CMS committee, said; ‘big box-office blockbusters made in Britain have showcased the UK’s world-class film and high-end television industry like never before.’

‘But the boom in inward investment of recent years now risks crowding out many talented independent British producers.’

However, Netflix has pushed back against such suggestions, arguing that a levy would risk damaging streamer investment in the UK.

Currently, Britain is the second biggest production region for the streaming platform outside of the US, but additional costs could erode this dominance.

It may also transfer costs over to viewers who already have to pay a license fee to watch live television or BBC productions in the UK.

The BBC is struggling to maintain relevance and interest with younger audiences, which may not be alleviated by an additional levy for streaming services.

Either way, it’s clear that TV production houses will need to rethink their long-term strategies as Gen Z pivots away from high-end programmes and favours influencer content. Traditional media is having a hard time keeping up, and more will need to be done besides introducing a new funding scheme to bring TV back to its heights.

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