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Opinion – The bashing of Meghan Markle has gone too far

The media loves a catfight, but its obsession with inserting them into Meghan Markle’s innocent home-making exposes deep-rooted biases. 

Ever since she entered the remit of the royals, Meghan Markle has been subject to relentless scrutiny. Never one to break a habit, the media has ensured that her latest venture, the Netflix series With Love, Meghan, has been met with undue criticism and even spawned a recent string of feud rumors, pitting Markle against other successful figures in the wellness space.

Besides highlighting our obsession with pitting women against one another, this fixation on Markle’s supposed shortcomings highlights society’s resistance to embracing diversity within spaces long associated with the white woman; wealth, wellbeing, and the kind of kitschy home-making only accessible to those with reams of expendable time and income.

You’d think a series of clips shot in Meghan’s beautiful Montecito home – capturing a sunlit Nancy Meyers kitchen complete with Le Creuset stoneware and fresh mason jars, ready to be filled with homemade jams and spread – would do little to ruffle feathers. But of course there’s nothing the internet loves more than to dwell on Markle’s every wrongdoing.

The latest attempt to skew her attempts at crafting a squeaky clean public image now involve a ‘feud’ with actress-turned-wellness guru Gwyneth Paltrow, with social media drawing comparisons between both womens’ Instagram content. After Paltrow – who founded wellbeing and lifestyle brand Goop in 2008 – posted a video of her making a ‘clean take on a classic breakfast’, viewers were quick to suggest the actress was mocking the tutorials from Markle’s Netflix show.

‘Love this,’ wrote one user beneath Paltrow’s post. ‘No fake house, fake kitchen, fake hair extensions, fake friends – just your beautiful true self. Such a breath of fresh air to see.’ Another was more on the nose; ‘With shade, Gwyneth… I see what you did there.’

Paltrow later addressed the rumours on her Instagram stories, responding to a comment that she had ‘beef’ with Markle by saying ‘I genuinely do not understand this at all whatsoever; I don’t know her at all,’ before panning her phone to reveal Meghan seated at her kitchen table.

If it weren’t for the years of abuse aimed at Meghan, Paltrow’s insertion into a conversation (which ultimately amounts to nothing more than assembling beautiful cheese boards) could be put down to her status as some kind of wellness matriarch. Paltrow has been dragged into made-up feuds in the past, namely with any other woman who deigns to step on her turf.

But it’s no coincidence that Meghan is now the one in the hot seat. The criticism hurled at her over the past decade has been pointedly racist and misogynistic, highlighting our general discomfort with seeing women of colour in positions of privilege (and what institution has been more reserved for white privilege than the Royal family?).

Meghan’s entry into this realm challenges these entrenched norms, prompting defensive reactions from those who view her presence as an intrusion.​

This isn’t just about Meghan. Women of color like Yaya DaCosta and Winnie Harlow have faced similar obstacles in the fashion industry, navigating biases to achieve success.

It’s no coincidence that Meghan is constantly labeled as “inauthentic,” while Paltrow, despite pushing pseudoscience in wellness, is praised as an eccentric innovator. Meghan ‘triggers people,’ as The View’s Joy Behar put it, not because she’s divisive, but because she refuses to shrink herself to fit outdated expectations.

The wellness industry – defined by a soft-lit aesthetic of wealth – has long been a white women’s domain. When Paltrow monetizes self-care and sells a $90 candle that supposedly smells like her vagina, she’s lauded as a genius marketer. When Meghan launches a brand centered around comfort and lifestyle, she’s accused of trying too hard to be relatable.

Women of color who claim elite spaces face immediate backlash. The whitewashing of wellness is nothing new, but Meghan’s treatment makes it painfully obvious. The idea that a Black woman can embody the same aspirational lifestyle that Paltrow built her empire on seems, to many, unthinkable. The same audience that rolls its eyes at Paltrow but ultimately accepts her presence in the wellness industry refuses to extend Meghan the same grace.

The media’s fixation on fabricating feuds isn’t harmless gossip; it’s a tactic to reinforce the idea that certain spaces should remain exclusive. The more we indulge these narratives, the more we enable a culture that polices who gets to be successful, happy, and unbothered.

Meghan Markle isn’t a disruptor – she’s simply existing. And that, it seems, is enough to unnerve a world still determined to police the presence of Black women in spaces they were never supposed to occupy.

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