Y2K fashion is on the rise and musicians are striving to create a happier 90s sound. Gen-Z is bringing positivity to the troubled, modern world they’ve found themselves in.
Kids of the 90s and early 2000s had it made. Crop tops, bucket hats, tie-dye, beaded bracelets, and fluffy anything was considered fashion forward.
Climate change was not yet looming relentlessly in the back of our minds, online bullying wasn’t occurring so frequently, and digital privacy breaches were a concept that lived mainly within Silicon Valley.
This carefree era has become ultra-cool with Gen-Z – particularly on TikTok – and is manifesting itself most evidently in both fashion and music.
Teens are flocking to vintage thrift stores in search of one-of-a-kind baby doll tees, low-rise jeans to complete a double denim look, and authentic leather mini shoulder bags currently donned by fashion influencers everywhere.
While fast fashion brands have scrambled to meet the demand for Y2K styles, a large portion of today’s youth are well aware of the damaging environmental and socio-economic practices of these companies.
Refusing to subscribe to fast fashion practices, Gen-Z is taking matters into its own hands by using the tool it knows best – the internet.
The online resale platform Depop has reported over a billion pounds of vintage merchandise to date. According to its website, ninety percent of its 30million users are under the age of 26.