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A new global report from Heineken has concluded that the average adult spends an estimated 88 days a year on their phone.
Fancy some terrifying tech news to jolt you out of your seat? Of course you do!
New global research by Heineken has found that the average adult spends 88 days a year on their phone. 88 days. If that’s not enough to get you to throw your device out of the nearest window, I’m not sure what will (although please wait until you’ve finished this article).
The study was conducted by researchers at OnePoll. The team tracked 17,000 adults across a variety of countries and continents, including the USA, UK, South Africa, Brazil, India, Germany, Vietnam and the UAE.
In its conclusion, the report said that the average person spends roughly 5 hours and 48 minutes on their phones per day. When totalled across all twelve months, that number equates to 88 days, or roughly one quarter of the full calendar year. Fun stuff.
Gen Z in particular were the biggest offenders of excessive screen use. They racked up an average of 6 hours 30 minutes of daily screen time, with 10% admitting they can spend upwards of 12 hours a day scrolling.
Half of participants said they feel drained after speaking to people online for extended periods of time. This number increased to 62% amongst Gen Z.
The upward trend of screen time is consistent across the board too. According to Dazed Digital, further research was conducted via Statista, who found that the amount of time spent socialising in the real world has dropped 35% in 24 years.
Our screen time, however, has doubled to 54% since 2010. This is when social media apps like Instagram and Snapchat entered the mobile market.
32% of adults say they postpone making plans due to being overwhelmed by digital consumption and responsibilities. 18% also said they can’t even think about organising plans due to their internet use.
