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A new report conducted by Oxford Economics has found that YouTube creators contributed £2.2 billion to the UK economy last year, supporting over 45,000 jobs.
A new impact report by Oxford Economics has found that YouTubers contributed £2.2 billion to the UK economy in 2024. It also stated that YouTubers support 45,000 jobs.
The news has prompted MPs to push for improved content creator protections and rights with the formation of an all-party parliamentary group. Co-chair Feryal Clark, Labour MP for Enfield North, described UK creators as ‘trailblazers.’
There is growing concern that YouTubers may be unfairly blocked from financial security and benefits in the UK, despite their hefty impact on the economy.
According to The Guardian, thousands of creators have been questioned by banks about their jobs when applying for loans and mortgages, with a widespread lack of recognition and support for training, funding, filming permits and more.
It means that YouTubers are often in a worse-off position compared to more traditional lines of work, despite the growing surge in side hustles, gig economy jobs and hybrid business models – especially for Gen Z.
In fact, online video creators have had a significant, sizable impact on the entertainment industry. Streamers and YouTubers alike can earn serious money and bring in younger audiences if they’re successful, which is valuable to big corporations and industry names.
Just last year, YouTube generated more than $36 billion USD. Questions are now being raised about the influence the platform has on global media as a whole, as it continues to dominate and even outshine traditional outlets.
