The hashtag #shoegaze currently has 31.1 million views on TikTok, with bands such as Slowdive attracting Gen Z listeners with their serene and inclusive vibe.
Ever heard of the musical genre ‘shoegaze’?
Despite its relatively niche cult status among dedicated music fans, it’s recently seen a spike in newfound popularity with Gen Z on platforms such as TikTok, Spotify, and YouTube.
The hashtag #shoegaze has amassed an impressive 31.1 million views on TikTok alone, with users creating definition videos, throwing out recommendations to followers, and even performing their own meme versions of songs.
It’s everything you’d expect from a social media trend in 2021.
What is shoegaze all about, anyway?
But what exactly is shoegaze? It sounded foreign to me until recently, and is only comprised of a few select bands from the 80s and early 90s.
Put simply, it’s a subgenre of music that features reverb-heavy, dreamy, late eighties rock. Think bands such as Mogwai, Slowcrush, Cocteau Twins, My Bloody Valentine and Slowdive.
It arguably reached peak popularity with My Bloody Valentine’s 1991 album ‘Loveless’ which was an overwhelming critical success and an iconic album for the genre. Still, even Loveless only got to #24 on the UK Albums Charts.
Shoegaze would never ‘dominate’ the music scene even in its heyday, which makes its recent resurgence all the more interesting.