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Chris Zempczinski described the new McDonald’s Big Arch burger as a ‘product’ in a new promotional video, before taking the smallest possible bite. The bizarre, awkward post has been mocked heavily online.
What happens when an awkward CEO takes a fake bite of a new ‘product’ they’re promoting for social media? Viral hilarity, of course!
We are, of course, talking about McDonald’s CEO Chris Zempczinski, who became the latest target of online mockery last week after posting a video ‘eating’ the new Big Arch burger.
The clip, which was shared on his personal Instagram account, shows the company leader unboxing the Big Arch before taking the tiniest bite imaginable in an awkward, slightly uncomfortable manner.
He refers to it only as a ‘product,’ the chips appear to be shuffled around the box halfway through, and viewers have speculated that Zempczinski likely chucked the whole thing in the bin after filming. You can watch the full clip below.
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Predictably, brands have jumped on the trend to boost engagement. Mini commented, ‘gonna start test driving our cars one metre at a time,’ Wendy’s said, ‘lots to unpack here,’ and Burger King UK took aim at the Big Arch, adding that they ‘couldn’t finish it either.’ Brutal.
In fact, Burger King doubled down on its response, filming its own CEO trying a new burger for social media. The bite is noticeably bigger, he holds the burger like it’s actual food, and it seems significantly less awkward than McDonald’s version. It’s an easy slam dunk, all things considered.
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As for McDonald’s? While the original video has gone viral for the wrong reasons, it has generated significant traction, boasting over 100,000 likes and 16,000 comments, twenty times the usual numbers that Zempczinski racks up on any given post. We’re all talking about the Big Arch – so who’s the real winner?
YouTubers have also chimed in with their own thoughts, many pointing out the disconnect between high-up, corporate types and the regular people who actually use their services or eat their food.
