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In an effort to encourage young people to get vaccinated, Ogilvy Brazil has created a vaccine inside GTA V that gives players an extra health bar. They just need to prove theyβve had the shot in real life to get the in-game rewards.
In true Metaverse, Decentraland fashion, gamers in Brazil can now get a vaccination shot for their character inside Grand Theft Auto V.
Players who opt into the scheme are rewarded with an additional shield bar that grants extra health, though youβll also need to show proof of a real vaccination to claim your prize. It is available through Cidade Alta, the largest and most watched role playing server in Latin America.
For those unaware, role playing servers in GTA V are designed to be more like βsimulationsβ of real life, and focus far less on the standard crime and chaos that the franchise is known for. The severity and strictness of rules vary from server to server, but most ask that you donβt go on a law-breaking killing spree or resort to random violence.
This vaccine-focused mission is available to Brazilians only, at least for now, and is a collaboration with marketing company Ogilvy.
βWith more and more people taking the vaccines, we noticed that young millennials and Gen Z’s were not as eager to take the shot, especially the second dose,β says FΓ©lix Del Valle, chief creative officer at Ogilvy Brazil.
Players are encouraged to share their moments and experiences via the hashtag #InGameVaccine, and will receive a special blue bandage as proof of their efforts.
